Babbling Point

Operation Smile “Beggar” TVC won SILVER- Advocacy for Respect & Care for Human Life and Dignity and the Rights of All (TV/Cinema) Coca-Cola Living Billboard team received SILVER-Advocacy and GOLD-Branded Communications for Concern for and Preservation of Environment (Ambient/OOH) Coca-Cola Live Positively Campaign also brought home SILVER- Advocacy for Respect & Care for Human Life and Dignity and the Rights of All (Multimedia) iamninoy-iamcory “SCORE” TVC bagged GOLD-Advocacy Love of Country & Respect for National Customs & Traditions (TV/Cinema) Jollibee’s The Happy Filipino also bagged GOLD-Branded Communications for Love of Country & Respect for National Customs & Traditions (Digital/Interactive) McCann Worldgroup delegation onstage to receive the PLATINUM AWARD for The Coca-Cola OFW Project (Branded- Reverence for Family, Marriage & Responsible Parenthood- Digital/Interactive)

McCann - MRM Manila Agency Categories - Philippines Digital Agency of the Year - Gold http://www.aoyawards.com/sea/winners/2012/9893 In a market where digital has become the buzzword and marketing budget allocations remain in the modest two per cent range, MRM Manila made it its mission to serve definitive notice on the sustainable value of the digital discipline. MRM evolved digital from a mere marketing mix supplement into becoming the epicentre of a business solutions strategy. The agency started overhauling rudimentary digital metric tools and authoring a new, meaningful measurement system tied to business objectives.With such a rigorous focus on business solutions, MRM's 100 per cent client retention rate paved the way for the agency's 120 per cent account base growth, with new businesses amounting to almost US$600,000. MRM doubled its revenue from the previous year (a record growth year), increasing billings to almost $2.5million. Beyond this, ...

“Today, in our field, there is so much talent and recognition that we are reaching a saturation point. An artist should no longer strive only for breathtaking craftsmanship; he should, instead, try to help us live better, either by dressing the wounds that are constantly being opened by society, or by offering solutions to get us out of the mess we’re in…But it’s going to be difficult and we have a lot of work to do.” - Jean 'Moebius' Giraud (quote via http://kahnehteh.blogspot.com/ )

McCann wins digital excellence award Ads And Ends -- Nanette Franco-Diyco, August 16, 2012  http://www.bworldonline.com/weekender/content.php?id=56916 ONE of the important categories in the recent 4A’s Agency of the Year (AOY) Awards was the Digital Excellence Award won by McCann Worldgroup-MRM. The award is given "for the agency’s enterprising use of digital in creating innovative strategies that deliver measurable results." McCann enumerated three cases where it used "breakthrough tactics that brought digital engagement to a new level," namely Coca-Cola, Nescafé and Bank of the Philippine Islands (BPI). I reviewed the spectacular Coca-Cola and BPI videos in this column. I recall Coca-Cola’s four-minute video that covered the heart-wrenching tales of three OFWs, with Coca-Cola flying them back to the Philippines for a meticulously planned joyful surprise reunion with their families. This material was first viewed in the Internet, followed by TV...

In a move towards ramping up technology innovations into its value proposition, Agency of the Year Digital Excellence awardee MRM Manila takes on Sherwin Sowy as Deputy Managing Director. Under Donald Lim’s (MRM Manila Managing Director) leadership, Sowy will drive digital product excellence across the agency’s capabilities in account management, creative, media, production and planning. Sowy has more than 10 years of solid experience in the fields of technology consulting and project management, having applied his skills as Digital Technology Head for Dentsu Asia in Singapore, as Business Head of Globe Telecom, and as Manager & Consultant for Accenture in the Philippine and California offices. He has a distinct record in product development and management, with special focus on mobile, digital advertising and iPhone application development. Sowy led the launch and management of the internationally acclaimed iButterfly mobile advertising application across Singapore, Malaysia an...

It’s been a week since Summer Komikon 2012 and I haven’t had the chance to talk about the comic books that we launched. Me and Kajo had this grand plan to release the new Trese book last week, but several things kept me busy and we were only able to release “Maverick Rider”, the first case from what will be Trese Book 5. Aside from my wonderful dayjob, my nights were filled with editing the following comic book projects: TIKTIK: THE ASWANG CHRONICLES Story and character creation by Erik Matti and Dondon Monteverde. Script by Erik Matti. Addiiotnal scenes and diaglogues by Michiko Yamamoto and Jade Castro.  Art by DIGITAL ART CHEFS . Edited by Budjette Tan. Published by Reality Entertainment. Inc.  and Agosto Dos Pictures, Inc. Last September 2011, I got a call to meet up with movie producer Dondon Monteverde and director Erik Matti. They showed me the initial edit to their new movie TIKTIK: THE ASWANG CHRONICLES starring Dingdong Dantes, Lovi Po...

Found these redesigned X-Men uniforms at Toks' DA site http://toks-s.deviantart.com/ The text pieces below are Toks' notes about the thinking that went through each redesign Code name: Cyclops  When ever I think of cyclops I always think of Jim lee's version so the current version looks weird to me, it's not bad it just doesn't feel like cyclops to me. This is what came out when I set about designing my own version of the x-men team leader. Scott seems like the type of guy that would take his role as leader very seriously. The X-men find themselves fighting for their lives almost daily and as a result I think Scott would study military tactics and deployment and so I made his uniform reflect that. I tried to stick to the blue and yellow colour scheme where I could, I gave him a flak jacket providing protection for his vital organs and made his suit a bit more protection based in general. I gave him a utility belt of sorts as the x teams are often d...

  I will write in words of fire. I will write them on your skin. I will write about desire. Write beginnings, write of sin. You're the book I love the best, your skin only holds my truth, you will be a palimpsest lines of age rewriting youth. You will not burn upon the pyre. Or be buried on the shelf. You're my letter to desire: And you'll never read yourself. I will trace each word and comma As the final dusk descends, You're my tale of dreams and drama, Let us find out how it ends. (neil gaiman)

“On my first night in Vienna, Jonathan Carroll walked me over to the Danube, where we sat on a flight of steps leading down to the river. The dog walkers were out in force. Greetings were exchanged with small movements of the eyes, and the dogs sniffed one another fondly…Jonathan kept his eye on a woman at the next bridge. She was moving so slowly I thought she might be leading a dogsled pulled by escargots. After an hour, the woman walked in front of us, and she bowed her head in acknowledgment of Jonathan. With great dignity, he returned the gesture. To my surprise, she was walking two enormous tortoises, displaced natives from an Ethiopian desert. The woman walked them every night, and Jonathan was always there to admire their passage. ‘That’s what writers do, Conroy,’ he said. ‘We wait for the tortoises to come. We wait for that lady who walks them. That’s how art works. It’s never a jackrabbit, or a racehorse. It’s the tortoises that hold all the secrets. We’ve...

What is your Wild Rabbit? http://creativity-online.com/work/hennessy-manny/27017 Each one of us has a wild rabbit -- that elusive motivation that drives us to succeed. That theme is the centerpiece of a big, beautiful new campaign for Hennessy from Droga5 New York. With artfully directed television work by Johnny Green, three separate commercials follow Filipino fighter and congressman Manny Pacquiao, director Martin Scorsese and singer Erykah Badu. The Pacquiao film, probably the most beautiful one of the lot, was shot in Manila, featuring the fighter going through his regular pre-fight ritual, interspersed with shots of his fans crowding around televisions to cheer him on as he enters the ring. What's his White Rabbit? Fighting the fight that really matters. The campaign also includes a stunning website, NeverStopNeverSettle.com , an immersive online journey through the world of Hennessy through a rabbit hole of sorts. Fans can learn about the motivations ...

From the day we're born, we're searching. Often we're not sure what for. But something calls us onwards. Something makes us wonder. Something makes us believe that we'll find an answer. You might say that life itself is a search. So, whatever you do, don't stop searching and don't hold back. Jeep Australia launches a new campaign for the highly-awarded Jeep Grand Cherokee, via Melbourne agency CumminsRoss.The campaign continues the brand's mantra of 'Don't Hold Back' through an illustration of humanity's incurable determination to never stop searching; an insight counterpointed with the Grand Cherokee's positioning as 'The Ultimate Search Engine'. Shot in Melbourne, Chile, Patagonia and Argentina by renowned director/DOP Germain McMicking, and conceived by creative team Ed Howley and Toby Cummings, the commercials were recently premiered as two 60 second and two 30 second spots, with a sti...

Agency: Seven A.D. Client: Adarna House ECD: Russell Molina Creative Director: Argem Vinuya, Rina dela Calzada Art Director / Illustrator - Goldilocks: Tokwa Peñaflorida Copywriter: Teeny Gonzales Illustrator – Rapunzel: Teters Enrique Illustrator - Snow White: Marcus Nada COO: Tey San Diego Business Unit Director: Wella Tan Account Manager: Denise Amora Photographer: Jeanne Young

McCann Worldgroup Philippines announces multiple wins    http://www.campaignsingapore.sg/   McCann Worldgroup Philippines has started the year with several new business wins across different disciplines including creative, digital, activation campaigns, media planning, and buying and implementation.   MRM Philippines won two Nestle 2012 digital pitches for key brands Nescafe and Kit Kat, adding to its wins in the last year, which include Coca-Cola, Multiply, Bank of Philippine Islands, Unilever Eskinol, and Unilever Master. Momentum, meanwhile, has bagged Maxims, Whattatops, and JTI Winston so far this year, adding to its portfolio, which includes Ipanema and Coca-Cola. McCann Healthcare won Westmont Klaz 2012 campaign, while Universal McCann was named media agency by Gentle Supreme Philippines for brands Wings & GIV, and also bagged duties for The Clorox Company (for Clorox, Pine Sol, Glad, Burt's Bees, Hidden Valley, and Prestone), ...

Brandie Tan joins Lowe Malaysia as executive creative director Adobo Magazine,  FEBRUARY 6, 2012 http://www.adobomagazine.com/global/module.php?LM=news.level1&id=1328516708422 Multiple award-wining Filipino creative director joins Lowe Malaysia as executive creative director. Managing director Khairudin Rahim confirmed the appointment today. Tan will start in his new role on February 15. Considered as one of the Philippines' top creatives, Tan has a collection of metals under his belt from Cannes, Clio, D&AD, The One Show, Spikes  Asia, London International, Asian AdFest, AWARD Awards, DMA Echo, Digital Media Awards, Caples, the Asian Marketing Effectiveness Awards, the local Araw Awards and the Philippine Creative Guild Kidlat Awards, across all media, covering TV, print, radio, direct marketing, digital, outdoor and integrated. Tan joins Lowe Malaysia after a stint at BBDO Guerrero as executive creative director, prior to which he...

Coke unveils world's first 'tansan' billboards  The Philippine Star, January 28, 2012 http://www.philstar.com/Article.aspx?articleId=772012&publicationSubCategoryId=68   Last Jan. 17, in line with its 100th anniversary in the Philippines, Coca-Cola unveiled simultaneously in key locations across the country – North EDSA in Quezon City, Highway Seno in Cebu and Ulas Highway in Davao – three bottle crown billboard structures, the first in the world. All bearing the special insignia of Coke’s 100th year celebration and headlined with a “thank you” message, the road ads were erected to officially open Coca-Cola’s “year of happiness” in the Philippines. “We have created these extraordinary Coca-Cola crown billboards because 2012 is a very special year for the Filipinos. It is the year Coca-Cola gives back and gives thanks for the last 100 years of choosing and believing in happiness. This is the reason why the beloved brand is still here today. The billboards ...

When we dance,  angels will run and hide their wings I 'm gonna love you more than life If you will only be my wife I'm gonna love you night and day I'm gonna try in every way   (I had a dream last night I dreamt you were by my side Walking with me baby My heart was filled with pride I had a dream last night)  HAPPY BIRTHDAY WELLA! lyrics by Sting

  Client: Universal Robina Corporation Brand: X.O. Candies Agency: Neuron / Campaigns and Grey Creatives: Jun Ureta, Mags Sandoval, Ben Obed Accounts: Boboy Consunji, Poteet Gimenez, Don Quintos Director: Luis Tabuena Producer: Steve Vesagas Production House: Provill

Ako si Lolo Mario. At sa isandaang taong ng buhay ko, naging maswerte ako. Maswerte na ipanganak, tulad mo. Na mabigyan ng mga kaibigan at pamilya. Na mabuhay ng maligaya hanggang sa araw na ito. Ipinanganak ka sa panahon ng maraming pagsubok. Napaka-laki ng mundo. Napaka-daling maligaw ang landas mo. Bilang gabay, simple lang ang payo. Hanapin mo kung ano’ng magpapasaya sa’yo. Napaka bilis ng panahon. Huwag mong sasayangin sa mga walang kabuluhang bagay. At gaano man kalayo ang marating, huwag mong kakalimutan kung saan ka nanggaling. Sa haba ng buhay ko, nagpapasalamat ako sa bawat sandali na nakasama ang mga kaibigan at pamilya. Ngayon ko nakikita na hindi sapat ang isandaang taon –- kung nasa piling nila. Pinanganak ka para maging maligaya. Ang mga kaibigan at pamilya mo ang magpapakita kung paano. ENGLISH TRANSLATION  My name is Lolo Mario. And in my 100 years of life. I have been very lucky. Lucky t...