MY EVER DEVOLVING HEADLINES
While most of the working world have already gone home or have begun their trek to the province, I am still here at the office because we have to release print ads and merchandising materials that have to up by Easter Sunday. (They have to be released today because there will be no work from tomorrow til next week.)
After checking several dozen X-MEN banners and streamers, we get a call from client, who got a call from some Marvel guy or 20th Century Fox guy abroad who said, that we can't use the phrase: JOIN THE BATTLE! Due to America's current preoccupation with Iraq, they don't want their characters to be associated with anything related to war, hence we can't say "battle." Hmmm... but isn't X2 all about the impending start of a "genetic war" between humans and mutants?
We have another ad coming out on Sunday which will feature other Marvel superheroes. The original headline read: Hero hype! Mutant m...