This was my very first TV commercial. It aired in 1999.
Even though I was credited as the writer of this material, I really just wrote one line here. (Back then, every time I saw the commercial on TV and heard that line said out loud, I felt so thrilled. “I wrote that! That’s my line!”) The entire script was actually written by my CD, Dadi Santos. The germ for the story came from a letter she received from her friend in Australia. The postage stamp was a kookaburra.
During the shoot, I was so excited to finally see and be part of a TV commercial. Then it got boring when I realized that a two second scene in a commercial entails several takes, which translates to several hours. It also made me realize how every little nuance is important since we only have 30-seconds to tell a story.
I remember walking around Megamall with my mom and we passed-by a Globe booth that was showing the commercial. She stopped and dragged me to the booth and we watched the TVC and she proudly told the sales ladies that I made that commercials. The sales ladies looked impressed and I looked very embarrassed.
This month marks my 9th year in Harrison Communications. How appropriate that I attended my first Globe briefing today, after a year of not handling the Globe account.
“The more things change, the more they stay the same.”
Welcome to Year 9!