Babbling Point

Congratulations to Brandie Tan, Tin Sanchez, and David Ferrer for winning the Radio Commercial of the Decade in the last night's Creative Guild Awards. LOTUS SPA Radio Commercial “Traffic Therapy” The Creative Guild of the Philippines presented its first Kidlat Ads of the Decade at the 2010 Kidlat Awatds: McDonald's "Karen" TV by Leo Burnett, Philippine Daily Inquirer "Volcanic Ash" print ad by Ogilvy & Mather and Lotus Spa "Traffic Therapy" radio ad by JWT. READ THE FULL REPORT AT ADOBO MAGAZINE: http://www.adobomagazine.com/global/module.php?LM=news.level1&id=1271267434460 McDonald's TV commercial "Karen" INQUIRER print ad "Volcanic Ash" http://www.adobomagazine.com/global/module.php?LM=news.level1&id=1271236863411 ANG TUNAY NA CREATIVE GUILD Brandie was also elected into the board of the Creative Guild. At Kodak's Opening Cocktail Party for the Kidlat Awards, agency representatives voted a new set of offi...

SUMMER KOMIKON 2010 U.P. Bahay ng Alumni April 17,2010 / 10am to 8pm P50 entrance fee

The generators roared as it came to life, disturbing Reyrey’s afternoon nap. It must be 1:04pm, he thought; because 1:00pm is when the city’s electricity shuts down and it takes four minutes for the generators to switch on. These rolling brown-outs now happen on a daily basis. Reyrey wanted to bury his head between the black trash bags that served as his pillows and blanket; but he didn’t even try to go back to sleep. He stood up and stretched and looked around the street corner where he and his friends would usually beg for money, gamble with that money, and rummage for trash. He hasn’t seen Ronnie, Rick, and Tomboy for the past four days. Underneath where Reyrey stood, under the level that housed the generators, the Beast growled for more food. Lately, the Beast’s nightly meals have not been enough to keep it satisfied. The summer heat had made more hungry than usual. These brown-outs have become the perfect excuse to switch on the generators of all the bui...

"Apple never holds focus groups. It doesn't ask people what they want; it tells them what they're going to want next." -- Lev Grossman "...I discovered that one doesn't relate to it [the iPad] as a "tool"; the experience is closer to one's relationship with a person or an animal. I know how weird that sounds. But consider for a moment. We are human beings; our first responses to anything are dominated not by calculations but by feelings. What [Jonathan Ive] and his team understand is that if you have an object in your pocket or hand for hours every day, then your relationship with it is profound, human and emotional. Apple's success has been founded on consumer products that address this side of us: their products make users smile as they reach forward to manipulate, touch, fondle, slide, tweak, pinch, prod and stroke." --Stephen Fry Quotes from: How Apple Does It By Lev Grossman http://www.time.com/time/magazine/article/0,9171,1118384...