Creative Guild: ADS OF THE DECADE

Congratulations to Brandie Tan, Tin Sanchez, and David Ferrer for winning the Radio Commercial of the Decade in the last night's Creative Guild Awards.

LOTUS SPA Radio Commercial “Traffic Therapy”


The Creative Guild of the Philippines presented its first Kidlat Ads of the Decade at the 2010 Kidlat Awatds: McDonald's "Karen" TV by Leo Burnett, Philippine Daily Inquirer "Volcanic Ash" print ad by Ogilvy & Mather and Lotus Spa "Traffic Therapy" radio ad by JWT.

READ THE FULL REPORT AT ADOBO MAGAZINE: http://www.adobomagazine.com/global/module.php?LM=news.level1&id=1271267434460

McDonald's TV commercial "Karen"


INQUIRER print ad "Volcanic Ash"


http://www.adobomagazine.com/global/module.php?LM=news.level1&id=1271236863411

ANG TUNAY NA CREATIVE GUILD



Brandie was also elected into the board of the Creative Guild.

At Kodak's Opening Cocktail Party for the Kidlat Awards, agency representatives voted a new set of officers for the Creative Guild of the Philippines. Last year's director for Competition, Raoul Panes of Leo Burnett, is now president, with Dave Ferrer of JWT as his vice president and Louie Sotto of DM9 Jayme Syfu as secretary and treasurer. McCann Erickson's Greg Martin is director for Communication; Publicis JimenezBasic's Lawin Bulatao is director for Young Creatives; TBWASantiago Mangada Puno's Bryan Sy is director for Industry, and BBDO Guerrero/Proximity's Brandie Tan, DentsuIndio's Randy Tiempo and Rocket Science's Manny del Rosariois are directors for Competition.

From Adobo Magazine's report : http://www.adobomagazine.com/global/module.php?LM=news.level1&id=1271236863411

BRANDIE AND HIS MR. ANNOUNCER VOICE

Aside from winning all those awards and getting elected into the Guild, Brandie was suddenly drafted to be the voice-over announcer of the evening when "Mr. Beer Garden Voice Over Announcer Dude" kept mispronouncing the names of the ads and was just speaking just too darned slow.

As mentioned in Adobo Magazine : "The evening's program was hosted by comic Ramon Bautista. But with so many categories, his spiels were limited to a handful and was overshadowed by the ebulient phrasings of impromptu voiceover announcer Brandie Tan."
http://www.adobomagazine.com/global/module.php?LM=news.level1&id=1271275601472

You should've been there! One of the most fun award shows I've ever attended.

Summer Komikon 2010

SUMMER KOMIKON 2010
U.P. Bahay ng Alumni
April 17,2010 / 10am to 8pm
P50 entrance fee

work in progress: ROLLING BROWN-OUT

The generators roared as it came to life, disturbing Reyrey’s afternoon nap. It must be 1:04pm, he thought; because 1:00pm is when the city’s electricity shuts down and it takes four minutes for the generators to switch on. These rolling brown-outs now happen on a daily basis.

Reyrey wanted to bury his head between the black trash bags that served as his pillows and blanket; but he didn’t even try to go back to sleep.

He stood up and stretched and looked around the street corner where he and his friends would usually beg for money, gamble with that money, and rummage for trash. He hasn’t seen Ronnie, Rick, and Tomboy for the past four days.

Underneath where Reyrey stood, under the level that housed the generators, the Beast growled for more food.

Lately, the Beast’s nightly meals have not been enough to keep it satisfied. The summer heat had made more hungry than usual.

These brown-outs have become the perfect excuse to switch on the generators of all the buildings in the city in an effort to mask the roar of the Beast as it feeds and to cover up the screams of its latest sacrifice.

Reyrey took a step of the curb and saw Rick’s lucky tsinelas—the one with the nail driven through it. Reyrey cradled it in his hands and began to worry.

fondling, pinching, stroking the iPad

"Apple never holds focus groups. It doesn't ask people what they want; it tells them what they're going to want next." -- Lev Grossman

"...I discovered that one doesn't relate to it [the iPad] as a "tool"; the experience is closer to one's relationship with a person or an animal. I know how weird that sounds. But consider for a moment. We are human beings; our first responses to anything are dominated not by calculations but by feelings. What [Jonathan Ive] and his team understand is that if you have an object in your pocket or hand for hours every day, then your relationship with it is profound, human and emotional. Apple's success has been founded on consumer products that address this side of us: their products make users smile as they reach forward to manipulate, touch, fondle, slide, tweak, pinch, prod and stroke." --Stephen Fry

Quotes from:
How Apple Does It By Lev Grossman
http://www.time.com/time/magazine/article/0,9171,1118384,00.html

The iPad Launch: Can Steve Jobs Do It Again? By Stephen Fry
http://www.time.com/time/business/article/0,8599,1976935,00.html