kick-ass copy If there was ever an award for Best Copy on Packaging, I'd give it to Glaceau's vitaminwater. I was standing in line at Krispy Kreme when I saw these multi-colored bottles. I picked up one, read the first line and was hooked. I stood there for a good five minutes, read all the copy on the all the bottles, and laughed at every punch line. The people behind me didn't seem all that amused. Anyway, here are the ones that I liked. You can read the rest at: http://vitaminwater.com/ ESSENTIAL: orange-orange (c+calcium) ah, orange juice commercials. funny stuff, mom cheerily prepares some huge breakfast while the rest of her family sleeps. sure, this could happen, but every morning? please. maybe if mom were heavily medicated, in which case, we wouldn’t condone operating a stove or any electrical appliance. for those of us who don’t live in an orange juice commercials, there’s still a way to get your morning nutrition. this product has calcium and lots of vitamin c,
The rants and raves of a copy/comic book/writer in Manila.