Towers I came up with the idea of using the signal bars. Paulo came up with the idea of showing people all over the country, rushing to see this phenomenon. Ems was the one who gave it heart by setting the opening scene in a small barrio and showing kids running to tell the whole town about it. (When I grow up, I wanna be like Ems.) And Sid... well, Direk Sid made it look great. Client: Globe Telecom Agency: Harrison Communications Executive Creative Director: Emily Abrera Deputy Executive Creative Director: Alex Arellano, Budjette Tan Copywriter: Budjette Tan, Paulo Famularcano Art Director: Ronnie Tres Reyes Production House: 88 Storey SFX: Underground Logic Producer: Datu Gallaga Director: Sid Madarezo