The Ultimate Reality Show



So, maybe, just maybe, if the prize was a year-supply for free DVDs from MCS, then maybe I'll try to convince Wella to join this contest.

Maybe.

Towers



I came up with the idea of using the signal bars.

Paulo came up with the idea of showing people all over the country, rushing to see this phenomenon.

Ems was the one who gave it heart by setting the opening scene in a small barrio and showing kids running to tell the whole town about it. (When I grow up, I wanna be like Ems.)

And Sid... well, Direk Sid made it look great.

Client: Globe Telecom
Agency: Harrison Communications
Executive Creative Director: Emily Abrera
Deputy Executive Creative Director: Alex Arellano, Budjette Tan
Copywriter: Budjette Tan, Paulo Famularcano
Art Director: Ronnie Tres Reyes
Production House: 88 Storey
SFX: Underground Logic
Producer: Datu Gallaga
Director: Sid Madarezo