Babbling Point

The Globe IDD campaign (2002) IDD reunion IDD trophy We weren’t supposed to work on this project. I came to the office and found Argem brainstorming for the new IDD campaign. He had this idea for a guy who was calling up his OFW dad, thanking him for the pasalubong he got. In the span of an afternoon we came up with four stories. Argem then worked til 3AM, drawing the storyboards. Back then, our routine was, he’d leave the boards on my desk and I’d just pick them up before going to the meeting. So, I got the meeting and realized that Argem only gave me three storyboards. He didn’t get draw the TROPHY story. I texted him and he replied, apologizing that he was too tired to draw the fourth board. The meeting started. One team presented several boards and I presented my three boards and one script. As luck would have it, they chose the last two stories we presented. TRIVIA: During the first year of Globe’s (G)-moments campaign, we use one guy to do all the VOs. He was the “Voice...

The Globe MMS campaign (2002) PHOTO MSG TRAFFIC CAM We’ve got cameo appearances all over these two TV commercials. In TRAFFIC CAM, I did the voice of the grumbling guy. Telly, the producer, thought I was perfect for the part. In PHOTO MSG, Taps did the voice of the tall guy. And, of course, that was my photo with Donita in the phone screen. That picture was shot during the last shooting day of Donita's second GENTXT commercial. It was around 2AM and the director just yelled, “Pack up!” The cast and crew were lining up to get their picture taken with the MTV VJ. Dadi, my CD, pushed me beside Donita and yelled, “Picture! Picture!” Next thing I knew, I was getting hugged by Donita and the flash going off. Cut-to: months later, me and Argem were working on the storyboard for the PHOTO MSG service. The script called for a “loser guy” who gets to meet a beautiful celeb and his friends wouldn’t believe him. Argem was the one you remembered that photo and placed in the storyboard...

March 2002 : we launched Globe's "making great things possible campaign". Here are the three TV commercials that started the campaign. PUNK KAMI NA FUNNY GUY FOOTNOTES: PUNK was originally about a punk-rocker guy who was tormenting his kid brother. The commercial was supposed to start in the back of the car and their parents were taking them to school. The Punk Kid was making fun of his baby brother and acting all tough. He then gets a call from his girlfriend and he starts talking to her in this cutesy voice and starts to say things like, "Hi baby! Love you, baby!". So, when they finally get to school, Punk Kid gets out of the car. And just as he joins his punk barkada , the whole family calls out to him and yell, "Bye baby! Love you, baby!" That was the initial story. But we already had the "Kami na" and "Funny Guy" story. We couldn't have all our stories to be so humorous. So, it was re-written without the baby brother....