Thursday, February 01, 2007

NEOZERYE

You can finally watch the "complete first season" of the Neozep "Neozerye". The team had a lot of fun working on this project. It was also great how client recognized the potential of this campaign and approved the production of four commercials that went beyond the usual 15 or 30-second time limit and also took a leap to do something rarely done by other brands in the category.

Here you go!

PROLOGUE


PART 1


PART 2



PART 3


Agency: Harrison Communications
Client: Unilab
Product: Neozep
Creative Director: Isabel Gamboa
Copywriter: Darwin Bamba
Art Directors: Elvin Julian, Rommel Joson
Producer: Chona Bustamante
Director: Erik Matti

Monday, January 29, 2007

RAMBOL!!!



I've been itching to upload this commercial since we finished it last year.
It was one of those ideas that sounded so stupid that we just had to present it.
We even acted it out during the client presentation.

After we got it approved, we had a difficult time finding the right talents. The caster got so desperate, she started hanging out at gyms and at bars that were frequented by foreigns. (She must have had a hard time trying to convince them that she wasn't trying to pick the up.) Well, she was, but it was for professional reasons.

Anyway, the commercial finally aired yesterday.
Hoooraayyy!!! :-)

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