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Two weeks ago, Mr. Silva sent out an email concerning one of Globe's services.
Below his letter is Emily Abrera's reply.
QUEER EYE FOR THE DUMB GLOBE GUYS!
By John L. Silva
10/11/2004 12:06:46 PM
“How enlightened” I initially thought when I saw the big Globe print ad offering the soundtrack from Queer Eye for the Straight Guy. (For the absolutely clueless, “Queer Eye…” is a current American hit show on cable tv about five gay guys redoing a straight slob and making him presentable at the end of each episode.) The print ad uses a cute looking guy having a facial (read: gay) wearing headphones ostensibly listening to the music. There were other offers in the ad. If you text Queer you get a chance to win half a mil. If you text Spot, you get “…daily funny tips on how to spot a queer guy.”
I texted Spot, curious to know how Globe spots a queer.
The first text I got back was “YOU’LL KNOW HE’S QUEER IF… he recognizes the brand of your expensive, new s...