Wednesday, July 22, 2009
This sign was posted on the wall of the basement carpark.
I have a weird feeling that someone wrote this in Filipino, then had someone else translate it into English, but was translated into another language before it was finally written in English again.
Posted by Budjette at 7:27 PM
Tuesday, July 21, 2009
“There’s the life you live and the life you leave behind.
But what you share with someone else –especially someone you love—that’s not just how you bury your past.
It’s how you write your future.”
(from Brad Meltzer’s “The Book of Lies”)
Monday, July 20, 2009
Congrats to the DUO OR DIE-hard TEAM that worked on this project!
It'll become one the legendary "war stories" that you'll tell your grandkids about.
And now, a word from...
bloggers who've reviewed the Globe Duo service:
Media magazine reports about GLOBE DUO http://tr.im/ubF0
Philippines telecom company Globe Telecom is making landlines obsolete in a new television commercial for its Globe Duo service.
Created by McCann-Erickson’s subsidiary Harrison Communications, the advertisement portrays depressed fixed-line phones and mobiles running on a different, sub-standard network.
"We need to shake up the market. We have to fight the inertia consumers have about switching from their current cellphone service provider," said executive creative director Alex Arellano. "Everybody’s offering the same deals, the same price offs. Telco is becoming a commodity. The challenge is how to differentiate your brand from everybody else’s."
The Globe Duo service combines landline services with mobile, and offers unlimited landline calls. With other telecom networks not being able to compete on the same level, committing suicide out of jealousy and insecurity is apparently inevitable.
Product: Globe Duo
Agency: Harrison Communications
ECD: Alex Arellano / DECD: Budjette Tan / CD : JB "Taps" Tapia
Writer: Shirley Tan
Art Director: Mark Mendoza
Accounts: Maricel Pangilinan-Arenas, Maine Gatbonton, Karen Rosel-Garcia, Tracy Ampil
Producer: Datu Gallaga, Barbie Layba
Director: Lyle Sakris
Production House: Abracadabra
Sunday, July 19, 2009
Looking at my files, we started work on this project last January.
The first version of this board (along with several other boards) was presented to client in February.
We finally got the board approved and met with the director last May.
The entire commercial was shot in a studio and everything else was computer generated.
We finally launched the TVC in June.
Client: Globe Broadband Agency: Harrison Communications ECD: Alex Arellano / DECD: Budjette Tan / CD: JB "Taps" Tapia Writers: Alex, Budjette, Taps Art Directors: Kitty Almazan, Kevin Sabino, El Lorenzo, Mark Mendoza Accounts: Maricel Pangilinan-Arenas, Monday Gonzales, Jello Tan-Goloy, Happy Robles Producer: Jho Moya Director: Adrian Calumpang SFX: Road Runner