:-)
ITO ANG BEAT!
Check out Coke's summer promo... something the local telcos should've thought of. Instead, we've got TEXT KEYWORD TO 2XXX written on the soda cans... and that's their bright idea for a big promo. It's times like these when we, the so-called texting capital of the world, feel so third world.
About 120 Coke cans are being covertly converted into a combination global positioning satellite receiver and cell phone. The lucky cola drinkers who find the high-tech cans can claim the grand prizes — but won't know when or where they'll arrive.
Consumers who find the winning cans activate the technology to call a pre-programmed hotline. They then must agree that Coke "search teams," using the GPS tracker, can surprise them anyplace, anytime up to three weeks to deliver the prizes, which include a 2005 Chevy Equinox SUV, a chance on $1 million through Harrah's Casino, Disney vacations and home entertainment systems.
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The rants and raves of a copy/comic book/writer in Manila.