Babbling Point

Operation Smile “Beggar” TVC won SILVER- Advocacy for Respect & Care for Human Life and Dignity and the Rights of All (TV/Cinema) Coca-Cola Living Billboard team received SILVER-Advocacy and GOLD-Branded Communications for Concern for and Preservation of Environment (Ambient/OOH) Coca-Cola Live Positively Campaign also brought home SILVER- Advocacy for Respect & Care for Human Life and Dignity and the Rights of All (Multimedia) iamninoy-iamcory “SCORE” TVC bagged GOLD-Advocacy Love of Country & Respect for National Customs & Traditions (TV/Cinema) Jollibee’s The Happy Filipino also bagged GOLD-Branded Communications for Love of Country & Respect for National Customs & Traditions (Digital/Interactive) McCann Worldgroup delegation onstage to receive the PLATINUM AWARD for The Coca-Cola OFW Project (Branded- Reverence for Family, Marriage & Responsible Parenthood- Digital/Interactive)

McCann - MRM Manila Agency Categories - Philippines Digital Agency of the Year - Gold http://www.aoyawards.com/sea/winners/2012/9893 In a market where digital has become the buzzword and marketing budget allocations remain in the modest two per cent range, MRM Manila made it its mission to serve definitive notice on the sustainable value of the digital discipline. MRM evolved digital from a mere marketing mix supplement into becoming the epicentre of a business solutions strategy. The agency started overhauling rudimentary digital metric tools and authoring a new, meaningful measurement system tied to business objectives.With such a rigorous focus on business solutions, MRM's 100 per cent client retention rate paved the way for the agency's 120 per cent account base growth, with new businesses amounting to almost US$600,000. MRM doubled its revenue from the previous year (a record growth year), increasing billings to almost $2.5million. Beyond this, ...