Babbling Point

MAKING MAGIC Hello Kids! Just wanted to take you behind the scenes on the making of one of our recent TV Commercials was made. The brand is URC's MAGIC CREAMS. We were tasked to communicate to tweens this particular Jack `N Jill snack. One of the insights we had about tweens is that, being in that in-between age, they want to already show the world they're ready for bigger things. They want to be treated like adults, but still want to have fun. They want to do grown-up things, but still don't have that teen-age angst. So, we came up different storylines that followed this insight. We showed our boss several ideas, which got cut down to three ideas, which we still had to revised based on new ways on how to make the stories funnier or more interesting. We had a story of a 10-year old kid trying to impress an 18-year old girl. We also had this story of a boy and girl who always met online in a Ragnarok-type game. Then, there was this one story which was inspired by the Two Chi...

Overheard at Fully Booked, Powerplant This 30-something geek guy with his female companion were looking at some graphic novels. He picked up one of the books and started to lecture his girlfriend. MR. GEEK: See this? This is Iron Man. See the jet boosters on his feet. That's how he flies. He doesn't really have any powers, but he wears this armor. And when he flies into outer space, he turns into a rocket ship. I wanted to pick up the heaviest book in the store and throw it at Mr.Geek and yell at the top of my voice, "Shut up! JUST SHUT UP! You're giving comic book geeks a bad name!!!"