Per DTI The famous Christmas song Rudolph the Red-Nosed Reindeer started life as a poem created by an American advertising executive called Robert May. He was requested to produce a poem that could be given away to children by the Santa Claus employed by Department Stores at Christmas! Working as an Advertising Executive Robert May had a natural flair with words and was able to compose the Rudolph the red-nosed reindeer poem which was specifically designed to appeal to children. This marketing ploy was a massive success and approximately 2.5 million Rudolph, the red-nosed reindeer poems were given away in the first year of its publication! In 1949 the singer Gene Autry recorded a musical version of Rudolph the Red-Nosed Reindeer composed by Johnny Marks. My art directress Kitty sent us that piece of trivia (as well as the original artwork) a couple of days ago. It's interesting for me to find out that such a classic poem / song / movie all started from a typical Job Order, issued
The rants and raves of a copy/comic book/writer in Manila.