Market leadership, bigness with heart Ads And Ends by Nanette Franco-Diyco Business World, December 08, 2011 http://www.bworldonline.com/weekender/content.php?id=42972 Ting Bongco, McCann Erickson’s associate business group director, hit it right on the head when he mused that practically everyone in our country knows at least a family member, relative, friend, neighbor or acquaintance who works overseas. And, truly, all of us realize the sadness that these overseas Filipino workers (OFWs) and their families feel when they do not spend Christmas together. This indeed is the very reason why Coca-Cola’s “This Christmas, Where Will Happiness Strike Next: The OFW Project” is as good as it gets as a viral activation that hits your gut for this Christmas season. Beautiful scenes of the respective workplaces abroad, three very well-chosen OFWs who have been working in faraway places for over five years, with laudable reasons for not coming home to their loved ones, with each o
The rants and raves of a copy/comic book/writer in Manila.