Babbling Point

McCann wins digital excellence award Ads And Ends -- Nanette Franco-Diyco, August 16, 2012  http://www.bworldonline.com/weekender/content.php?id=56916 ONE of the important categories in the recent 4A’s Agency of the Year (AOY) Awards was the Digital Excellence Award won by McCann Worldgroup-MRM. The award is given "for the agency’s enterprising use of digital in creating innovative strategies that deliver measurable results." McCann enumerated three cases where it used "breakthrough tactics that brought digital engagement to a new level," namely Coca-Cola, Nescafé and Bank of the Philippine Islands (BPI). I reviewed the spectacular Coca-Cola and BPI videos in this column. I recall Coca-Cola’s four-minute video that covered the heart-wrenching tales of three OFWs, with Coca-Cola flying them back to the Philippines for a meticulously planned joyful surprise reunion with their families. This material was first viewed in the Internet, followed by TV

In a move towards ramping up technology innovations into its value proposition, Agency of the Year Digital Excellence awardee MRM Manila takes on Sherwin Sowy as Deputy Managing Director. Under Donald Lim’s (MRM Manila Managing Director) leadership, Sowy will drive digital product excellence across the agency’s capabilities in account management, creative, media, production and planning. Sowy has more than 10 years of solid experience in the fields of technology consulting and project management, having applied his skills as Digital Technology Head for Dentsu Asia in Singapore, as Business Head of Globe Telecom, and as Manager & Consultant for Accenture in the Philippine and California offices. He has a distinct record in product development and management, with special focus on mobile, digital advertising and iPhone application development. Sowy led the launch and management of the internationally acclaimed iButterfly mobile advertising application across Singapore, Malaysia an