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Easter is a very special day for us sisters.

Every year we'd drive back home, to the river where we learned how to swim.

We called ourselves the Mango Tree Gang, in honor of the big tree by the banks. We'd jump in the river and yell, "Green Mango One! Yellow Mango Two! Red Mango Three!" But you, being the panganay, always wanted to be different, so you'd shout, "Karabao Mango!"

Easter just hasn't been the same since you moved to Canada.

So, this Sunday, we'll take turns calling you up with our Globe to greet you, "Karabao Mango!" and a happy Easter.


Client: Globe
Agency: Harrison Communications Inc.
CD: Joey Campillo
AD: Argem Vinuya
Writer: Budjette Tan :-)


Yesterday, got the following text about the ad:

From Emily: Nice copy in Globe horizontal ad today with kids in pier. :-)
Great copy, Budj! Love the ad... could feel the pull of memories... have lots of
similar ones. You are an excellent writer; keep writing, Budj. And I don't mean
ads. ha. ha.

From Maricel: It was good. made me senti abt my sisters and brothers being panganay and all the great times we had b4 reality and growing up
started to hurt. thanks budj.from

From Brandie: Ako blue mango! Looks clean without idd logo

Getting those text msgs made it feel okay to work late yesterday and come to work today.

And I Quote...

From Jonathan Carrol’s GLASS SOUP

"There are people we meet in life who miss being important to us by inches, days, or heartbeats. Another place or time or a different emotional frame of mind and we would willingly fall into their arms; gladly take up their challenge or invitation. But as it is, we encounter them when we are discontent or content and they are not. Whatever they are, we are not and vice versa. Two trains going in different directions that pass for a few powerful moments at full speed, blasting noise and wind but then they are gone. Whatever serious chemistry might have been possible if, isn't.

"She knew he possessed a quality few males do. It was an instinctive thing that most of the men who had it didn't even know was there. Yet it was the most formidable part of their arsenal: They made you feel totally comfortable when you were together with them. On the street, in bed, having lunch, having sex, having a laugh, a walk or whatever-- it didn't matter. You breathed normally with them. You didn't feel any need to put on airs or puff out your chest or pretend to be someone you weren't. Yes, this fellow wanted to be in your pants, but he also wanted to be in your head and hang around together sharing the day. You felt that whenever you were with him. You were certain that you were exactly where he wanted to be at that moment. The things you said or did genuinely interested him."

FROM: http://joeyworld.blogspot.com/

WHY I BELIVE IN GOD by Joey Arenas (age 8)
1. I beliv in God bcase? My mother togth me that He ws real when I was yung.
2. I got interested in His power
3. I learned why He died for us
4. Last year, I gave my life to God
5. My papa told me He carfuly made me

FROM : http://www.littlerocket.net/

Has anyone heard a song written by raindrops
or met a person made of sunsets?
I want a dog who can spell pro nouns backwards
I want inspiration in the form of lightning
I want to change reality with an idea
or witness the violence of beautiful homicidal smile
I want to be as
special as the moment
when street lamps light up...
all at the same time.