Babbling Point

With a new logo emblematic of the changing face of the agency network, McCann Worldgroup has embarked on a new route towards a "transformation agenda" on the local, regional and global levels. On his recent visit to Manila to formally announce the leadership changes at McCann Worldgroup Philippines, Charles Cadell, Regional Managing Director, McCann Worldgroup SEA and Australia, sat down with adobo to discuss the structural changes within the agency network. Beginning with the agency identity, developed by Futurebrand, with variations on binaries—analog and digital, fire and smoke, flowers and bees, to name a few—there is a refreshed focus on collaboration, and changes in approaches to talent and product. Cadell described McCann Worldgroup Philippines as a "star operation across Asia" and expressed his excitement about what is happening in the Manila office: "The vision is one I find terrifically exciting specifically how it applies to the Philippines be...

McCann Worldgroup Philippines CEO retires, announces new leaders Adobo Magazine PHILIPPINES, MARCH 29, 2011 McCann Worldgroup Philippines Chairman & CEO Patricia “Ricki” Arches announces her decision to retire from her top-level post at the agency effective April 30 this year. Arches departs McCann after 24 years of steering one of the most successful and best performing McCann offices in the world as well as consistent local market leader since 2007. She joined the agency in November1986 as VP- CFO, overseeing McCann’s finance and administrative service functions. Her management role expanded quickly to include supervision of the client service function and the agency’s business operations with her appointment as EVP and COO in 1992. In 1999, she was appointed President and has served as CEO of McCann Erickson since 2002. Arches is credited for transforming McCann into what is now the country’s biggest multi-discipline marketing communications company, McCann Worldgroup, launche...