The Secret Origin of Bakeman In an earlier post, I talked about the legendary amount of time it takes to create a Piattos campaign. If there’s another campaign that would come close to being legendary, it would be the Magic Chips campaign. It took us a months to finally create a campaign that got approval from client. We were already getting ready to produce it when another commercial came out using the same TV show/genre we had pegged for our story. We had to go back to the drawing board. So, I started scribbling on my notebook. What did we need to do? We needed to emphasize that this particular snack was baked . Could we set in an oven? Could we show some bakers in a giant oven? Maybe the bakers were a rock band or rap stars and they’d be singing about the baked Magic Chips? Chips… Chips… C.H.I.P.S. That old TV show about the California Highway Patrol. Two guys on a bike. Who else rides a motorbike? MaskRiderBlack. Shaider… (yeah, I know he doesn’t ride a b