THE HAUNTING "There is a brand new television commercial of Nestlé All-Purpose Cream of McCann Erickson launched last Sunday that is utterly different from all the Nestlé commercials that have been done by all of the Nestlé advertising agencies in the country. Noy Dyliacco, Nestlé corporate communications director, labeled this as his special challenge to the agency to do a commercial with a relatively small budget that would truly stand above the clutter of TV commercials." -- Nanette A. Franco-Diyco, BusinessWorld Weekend Credits: Client-company, Nestlé Philippines. Pedro Dyliacco, senior vice-president and director of communications; Sandra Puno, vice-president for media relations; Joseph Jonathan Custodio, brand manager for Nestlé Cream. Advertising agency, McCann Erickson. Creative: Raul Castro, chief creative officer, McCann World Group; Noel Bermejo, creative director, McCann World Group; Aris Marquez, associate creative director; Henry Gonzales, copywriter; Gabby Alca...
The rants and raves of a copy/comic book/writer in Manila.