Babbling Point

THE HAUNTING "There is a brand new television commercial of Nestlé All-Purpose Cream of McCann Erickson launched last Sunday that is utterly different from all the Nestlé commercials that have been done by all of the Nestlé advertising agencies in the country. Noy Dyliacco, Nestlé corporate communications director, labeled this as his special challenge to the agency to do a commercial with a relatively small budget that would truly stand above the clutter of TV commercials." -- Nanette A. Franco-Diyco, BusinessWorld Weekend Credits: Client-company, Nestlé Philippines. Pedro Dyliacco, senior vice-president and director of communications; Sandra Puno, vice-president for media relations; Joseph Jonathan Custodio, brand manager for Nestlé Cream. Advertising agency, McCann Erickson. Creative: Raul Castro, chief creative officer, McCann World Group; Noel Bermejo, creative director, McCann World Group; Aris Marquez, associate creative director; Henry Gonzales, copywriter; Gabby Alca

LOVE NAMIN TALAGA! CHIPPY "Schoolness" PROJECT: SCHOOLNESS “POGI” CLIENT: URC / Jack N Jill AGENCY: Harrison Communications ECD: Alex Arellano, DECD: Budjette Tan, CD: Isabel Gamboa Copywriter: Jao Bautista, Isabel Gambao, Art Director: Erwin Triviño Accounts: Maricel Pangililan-Arenas, Monday Gonzales, Sinta Rosales-Baguio, Evarose Ocampo Director: Henry Frejas, Production House: Filmex Producer: Jho Moya, Starring: Jho Moya

IPA-PARTY NA YAN!!! TOSTILLAS "Gradweyt" TOSTILLAS "Swerte" Client: URC Jack N Jill Agency: Harrison Communications ECD: Alex Arellano, DECD: Budjette Tan, ACD: JB “Taps” Tapia Copywriter: Bow Guerrero. Art Director: Ronnie Tres Reyes Accounts: Maricel Pangilinan-Arenas, Monday Gonzales, Sinta Rosales-Baguio, Abby Nicolas, Evarose Ocampo. Producer: Jho Moya Director: Luis Tabuena