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THE HAUNTING



"There is a brand new television commercial of Nestlé All-Purpose Cream of McCann Erickson launched last Sunday that is utterly different from all the Nestlé commercials that have been done by all of the Nestlé advertising agencies in the country. Noy Dyliacco, Nestlé corporate communications director, labeled this as his special challenge to the agency to do a commercial with a relatively small budget that would truly stand above the clutter of TV commercials." --Nanette A. Franco-Diyco, BusinessWorld Weekend

Credits: Client-company, Nestlé Philippines. Pedro Dyliacco, senior vice-president and director of communications; Sandra Puno, vice-president for media relations; Joseph Jonathan Custodio, brand manager for Nestlé Cream. Advertising agency, McCann Erickson. Creative: Raul Castro, chief creative officer, McCann World Group; Noel Bermejo, creative director, McCann World Group; Aris Marquez, associate creative director; Henry Gonzales, copywriter; Gabby Alcazaren, N.J. Mijares, and Gian Mawo, art directors. Account management: Cecile Gabutina-Velez, client service director; Laura Dorotheo, group account director; Mutch Wright, account director. Production house, Filmex. Henry Frejas, director; Dindo Martinez, DOP; Ric Galing, assistant director; Omar Mendoza, production designer; Margie Maghirang, production manager.
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Comments

mojacko said…
totally memorable! and one of the most discussed on peyups.com!
1:13 PM
Ed said…
Man, good thing I first saw this at daytime and I was in a bus.

I get easily scared with stuff like this. Honestly, I change channels whenever I see this advert. :P

*scaredy cat*
11:16 PM
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