Babbling Point

. here we go... G-CASH Can you imagine the possibilities? This is going to be great. :-)

:-) 85 DAYS LATER We got the brief for this project way back in July. Cut-to: tomorrow. Tomorrow we launch. We're finally launch it! A service that might just be considered life-changing. And even as we launch PROJECT: SUPERBOWL tomorrow, it does not mean the end of the work but the beginning of a very large campaign (which would hopefully be given to another team as I hope to take a very long break). Names have power, they say. SUPERBOWL definitely felt like the mother of all football games. Our amazing competitors tackled us by launching first, so we had to come back with something bigger and better. At every point, at every stage of the project something would tackle us and take us down, and we hit the ground hard. But everyone just kept standing up and kept running for the goal. (In my case, it was more like dragging myself to the goal.) When we stepped out of the Adboard buidling this afternoon, with permit in hand, my boss got a text from her sis...

. FROM: TRACE issue no. 35 http://www.trace212.com SUNDAY: to some, a day for Jesus or prayer. To others a different god, or even a belief in fundamental rites of passage, of paying tribute to existence—ceremony if you will. In Tokyo there are no churches, only shrines, idols, pop stars, cartoons, and the dreams of obsessed teenage girls believing in defying the social norm of ritual and honor by becoming the rock star images that they see while playing the park. The faith is laid on the forward sidewalk edge of super Tokyo’s capital of fashion: Harajuku . Teenage girls group like a school of fish in a feeding frenzy, the common ground being the arena of Yoyogi Park, an exhibitionist whirlpool and paparazzi showdown. Once inside the beepbopped, heart-throbbed, Hello Kitty freight train phenomenon circle, you are beside yourself. These models are legends in their own lunchbox, as if eclipsing the real world amidst their temple-shrine, involved in the ritual and faith in be...

. HOTELBOY'S LIFE JOURNAL PROJECT I'm starting a project. Every month I will ask people to fill one page with anything and everything that really really really really really matters to them. Not just to fill one's time but something to fill one's life. Parang utot baga, paghindi nailabas ikamamatay mo. If I like it, I will publish it. Promise. Since I'm spending money on this, I am the only judge. Tough shit, but that's life. Fresh, resonant, memorable, with a high level of craftsmaship - these are my criteria. There is no marketing agenda behind this project so if you're looking for a sale this is not the venue for you. I can hook up photographers with models with people with clothes with places with things with whatever I can within my power - but ultimately it is your own production, time and expense. I can only promise a blank page, printing, and getting it out to as many people as I can. I am not looking for consensus nor agreement. If you...