Babbling Point

:-)

85 DAYS LATER

We got the brief for this project way back in July.

Cut-to: tomorrow.
Tomorrow we launch.
We're finally launch it!
A service that might just be considered life-changing.

And even as we launch PROJECT: SUPERBOWL tomorrow, it does not mean the end of the work but the beginning of a very large campaign (which would hopefully be given to another team as I hope to take a very long break).

Names have power, they say.

SUPERBOWL definitely felt like the mother of all football games. Our amazing competitors tackled us by launching first, so we had to come back with something bigger and better.

At every point, at every stage of the project something would tackle us and take us down, and we hit the ground hard. But everyone just kept standing up and kept running for the goal. (In my case, it was more like dragging myself to the goal.)

When we stepped out of the Adboard buidling this afternoon, with permit in hand, my boss got a text from her sister. The message was: there are three stages to tasks that are bless by God-- first it is impossible, then it is difficult, and finally it is done.

Yup, it is done.

God bless us all.

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