Babbling Point

connected 24ever And so it all comes down to this. After two months of secret meetings, weekends lost to OT, gaining weight thanks to all the OT food (we got an umbrella from Aristocrat because we ordered so much from them), last minute / last second revisions, twists in the plot that would make Jack Bauer just surrender and cry, we finally, finally launched Globe’s new campaign. Hundreds of hours of work, all compressed into 30-seconds. Of course, you can expect more that just this 30-second TV commercial. Below are the credits of the people behind this launch material. But if were to list every single person that helped conceptualize, strategize, craft, and execute this campaign, I might as well just attach the entire directory of the McCann World Group. It was, most definitely, an unforgettable learning and trying experience. Stay tuned! More to come! And if you want to know more on how you and your friends can keep connected 24ever, just click the link below: http://www1.globe...

Piattos TVCs (2008) Legend has it that a creative team once went on a journey to find the big idea for a new Piattos TV commercial. They were never heard from again. It seems to have already become a tradition in Harrison, that any team that tries to make a new Piattos TV commercial would end up in strange time-space warp of continuous revisions. So, we were quite surprised that we were able to get approval for the 30-second material after three tries. Then we were asked to make a 15-second TV commercial for the new flavor; and we thought, “This should be easy!” Legend has it that the creative team went on a journey… CUT-TO: months later … we finally got approval for the 15-second TVC and finally got to shoot it and it finally aired this month. And the legend grows. PROJECT: POV PROJECT: BAON PRODUCT: Piattos CLIENT: Jack N Jill / URC AGENCY: Harrison Communications ECD: Alex Arellano / DECD: Budjette Tan Copywriter: Bonsai Fojas / Art Director: Louie Aquino Accounts: Maricel Pangilina...

I think we've been watching too much HOUSE. Last week, my mom told me about how she almost choked while she was drinking her strawberry Frapuccino. She was in the mall, walking around in a store, drinking her Frap, when she suddenly coughed and couldn’t breathe. She said she felt her throat tighten and she struggled for her air. She grabbed onto the first person that came in the store, who happened to be the sales lady reporting for work. The sales lady was carrying a bottle of mineral water. My mom pointed at the bottle and the sales lady gave her some water to drinking. She soon recovered and was able to breathe normally. My mom thanked the lady and found out her name was Jona. Couple of days later, she said that the same thing happened, but it wasn’t as bad as the first one. This prompted her to go to Medical City where she underwent several tests, including a pulmonary exam. So, she was telling us about all this during dinner last Sunday. Monday. 4:30am. My mom barged in my ro...