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connected 24ever

And so it all comes down to this.

After two months of secret meetings, weekends lost to OT, gaining weight thanks to all the OT food (we got an umbrella from Aristocrat because we ordered so much from them), last minute / last second revisions, twists in the plot that would make Jack Bauer just surrender and cry, we finally, finally launched Globe’s new campaign.

Hundreds of hours of work, all compressed into 30-seconds.



Of course, you can expect more that just this 30-second TV commercial.

Below are the credits of the people behind this launch material. But if were to list every single person that helped conceptualize, strategize, craft, and execute this campaign, I might as well just attach the entire directory of the McCann World Group.

It was, most definitely, an unforgettable learning and trying experience.

Stay tuned! More to come!

And if you want to know more on how you and your friends can keep connected 24ever, just click the link below:
http://www1.globe.com.ph/feature.aspx?artid=117

And if you want sing along, here are the lyrics of the 24ever song:

Mga Yahoo chatmates ko
Tuloy tuloy ang kwento
Wala nang BRB
Cause we're connected 24ever

Mga ka-Friendster ko
Pakita naman ng pics ninyo
Connected 24ever

My Facebook friends
Eto ang latest update ko
Cause we're connected 24ever
Wala nang GTG

Cause we're connected 24ever
Sa web, text o call!

PROJECT: Big Book
CLIENT: Globe Telecom
AGENCY: Harrison Communications
ECD: Alex Arellano / DECD: Budjette Tan
Copywriter: Jay Pangilinan / Art Director: Kitty Almazan
Accounts: Dino Laurena, Maine Gatbonton, Carol Chua
Producer: Leslie Perez
Director: Avid Liongoren
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