Skip to main content
connected 24ever

And so it all comes down to this.

After two months of secret meetings, weekends lost to OT, gaining weight thanks to all the OT food (we got an umbrella from Aristocrat because we ordered so much from them), last minute / last second revisions, twists in the plot that would make Jack Bauer just surrender and cry, we finally, finally launched Globe’s new campaign.

Hundreds of hours of work, all compressed into 30-seconds.



Of course, you can expect more that just this 30-second TV commercial.

Below are the credits of the people behind this launch material. But if were to list every single person that helped conceptualize, strategize, craft, and execute this campaign, I might as well just attach the entire directory of the McCann World Group.

It was, most definitely, an unforgettable learning and trying experience.

Stay tuned! More to come!

And if you want to know more on how you and your friends can keep connected 24ever, just click the link below:
http://www1.globe.com.ph/feature.aspx?artid=117

And if you want sing along, here are the lyrics of the 24ever song:

Mga Yahoo chatmates ko
Tuloy tuloy ang kwento
Wala nang BRB
Cause we're connected 24ever

Mga ka-Friendster ko
Pakita naman ng pics ninyo
Connected 24ever

My Facebook friends
Eto ang latest update ko
Cause we're connected 24ever
Wala nang GTG

Cause we're connected 24ever
Sa web, text o call!

PROJECT: Big Book
CLIENT: Globe Telecom
AGENCY: Harrison Communications
ECD: Alex Arellano / DECD: Budjette Tan
Copywriter: Jay Pangilinan / Art Director: Kitty Almazan
Accounts: Dino Laurena, Maine Gatbonton, Carol Chua
Producer: Leslie Perez
Director: Avid Liongoren
Labels:

Comments

Post a Comment

Popular posts from this blog

Couple of weeks ago, Ms. Diyco featured another campaign made by the creatives here at Harrison Communications. Here's her review about the Neozep "Neozerye" TV campaign: Romancing the mighty colds cure ADS AND ENDS, Nanette A Franco-Diyco BUSINESS WORLD Vol. XX, No. 139, Friday-Saturday, February 9-10, 2007 http://www.bworldonline.com/Weekender020907/main.php?id=marketing_diyco The four television commercials that serialize the life of pretty housemaid Luwalhati, culminating in a storybook wedding to her once-upon-a-time señorito from the imposing mansion belong to an ad campaign awards class all its own. There have been other spoofs of soap operas selling other brand categories in the past. But for several reasons put together, the Neozep series of commercials that began with honest-to-goodness ad teasers that looked and sounded like teasers for true-blue soap operas proved ultra entertaining and more importantly, "reinforced Neozep’s leadership and further s...
Read more

Will you Play it Safe in 2025?

One of my favorite songs which I learned about early this year. Our boss at the agency played this at one of our town hall meetings. It's reminder to all creators that we will always be told to "stick to safe ideas" (which is fine, if you just want to get the work done and go home) but there will always be this other voice at the back of your head that will ask, "Maybe there's another way to do this? Maybe there's a better way to tell this story? Maybe you can tell if from a different point of view and make this old story feel like new? Maybe you can spend a few more minutes working on it? How about it? Let's give it a try? Another hour trying to re-write? Let's give it a go!" What I love about this song is how the lyrics take on the conservative point-of-view and how the visuals show us the exact opposite. One of my favorite bits of this song is this part, where the lyrics starts to give you a "list of commands", like it's a list o...
Post a Comment
Read more
The Flag Bearer I have always found it curious that in Philippine pop culture, there has never been a popular flag-bearing character. In United States, the obvious example would be Captain America; followed by Wonder Woman (with her red, white, blue and star-spangled outfit) and of course, Superman (whose costume follows the color motif of the American flag). They became symbols for the American people during World War II. In the days after 9/11, more New Yorkers were seen wearing their Superman and Captain America t-shirts. If we take a look at other countries, they didn’t seem to see the need to create such a character. Even when Marvel created characters like The Guardian (a Canadian super-hero) and Union Jack (a British super-hero), they didn’t seem to develop a big enough following and have comic book titles that reached the 100th issue or spin-off to become a TV or cartoon show. Here in the Philippines, popular characters like Darna and Panday are not “flag bearers”. I guess, ...
10 comments
Read more