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Piattos TVCs (2008)

Legend has it that a creative team once went on a journey to find the big idea for a new Piattos TV commercial. They were never heard from again.

It seems to have already become a tradition in Harrison, that any team that tries to make a new Piattos TV commercial would end up in strange time-space warp of continuous revisions.

So, we were quite surprised that we were able to get approval for the 30-second material after three tries.

Then we were asked to make a 15-second TV commercial for the new flavor; and we thought, “This should be easy!”

Legend has it that the creative team went on a journey…

CUT-TO: months later … we finally got approval for the 15-second TVC and finally got to shoot it and it finally aired this month.

And the legend grows.

PROJECT: POV



PROJECT: BAON


PRODUCT: Piattos
CLIENT: Jack N Jill / URC
AGENCY: Harrison Communications
ECD: Alex Arellano / DECD: Budjette Tan
Copywriter: Bonsai Fojas / Art Director: Louie Aquino
Accounts: Maricel Pangilinan-Arenas, Monday Gonzales, Sinta Rosales-Baguio, Eva Ocampo
Producer: Jho Moya
Director: Luis Tabuena

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