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Showing posts from August 6, 2006
We now pause for some important words from... PROJ: DREAM GIRL "Dream Girl" was something we finished shooting and editing early this year, but the commercial only started airing a couple of weeks ago. The brief was to talk about how Tivoli chocolate is so delicious, you just can't eat one piece. So, instead of going through the usual route of showing someone eating the chocolate over and over again, we thought of showing the opposite. To show a situation that can never-ever happen again; a moment that only has a one in a million chance of ever happening and make that a counter-point to eating Tivoli, which you can have anytime you want. Of course, since the team was composed of three guys (and girl), the first story we made was about a loser/geek guy, living in a run-down apartment who suddenly discovers that his newly-moved in neighbor is a Viva Hot Babe and needs to borrow some sugar and take a shower in his bathroom because there's no water her apartment. Our boss...
On the way to work, I got this text from the NazgulQueen : A little thought for the slightly mad among us. "Sanity is the playground of the unimaginative." Have a good week :-) Just wanted to spread the fun!