We now pause for some important words from...
PROJ: DREAM GIRL
"Dream Girl" was something we finished shooting and editing early this year, but the commercial only started airing a couple of weeks ago.
The brief was to talk about how Tivoli chocolate is so delicious, you just can't eat one piece. So, instead of going through the usual route of showing someone eating the chocolate over and over again, we thought of showing the opposite. To show a situation that can never-ever happen again; a moment that only has a one in a million chance of ever happening and make that a counter-point to eating Tivoli, which you can have anytime you want.
Of course, since the team was composed of three guys (and girl), the first story we made was about a loser/geek guy, living in a run-down apartment who suddenly discovers that his newly-moved in neighbor is a Viva Hot Babe and needs to borrow some sugar and take a shower in his bathroom because there's no water her apartment.
Our boss thought the situation was too typical, which is why we had to revised and eventually came up with this story about a "handsome-showbiz-guy" talking about his dream girl.
Biba wrote the script and the description for the girl. I came up with the name for the girl, remembering a female-friend with the same name and thought it made for the perfect punchline for the TVC. She said her name has now been immortalized (or at last enjoyed its 15-minutes of fame).
It was Direk Matthew Rosen who came up with the new punchline for the TVC. He thought of it as we were about to shoot that particular frame. Goes to show that the process of creation doesn't stop after the client approves the storyboard. A lot can happen during the shoot, during the edit, during the mixing of the soundtrack.
We had fun doing this shoot. This was my first non-Globe TVC. (I've been working on Globe for the past seven years.) So, I somewhat missed spending hours shooting a cellphone screen. Which was replaced with hours of looking at chocolate swirl. (And we get to eat the props afterwards. hahaha)
This Trosyd radio commercial was written by Tin Sanchez of JWT. Very funny! I wished I'd get the chance to write funny RCs like this.
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