Babbling Point

RAMBOL NA NAMAN!!! I recently found out that we're already airing this version of the Magic Flavors TV commercial, so I can now post it. When we first presented and shot the commercial, this was supposed to be the game that the wrestlers were playing. (We have no idea what it's called, so all through-out the meetings and production, we just called it the Slap-Clap Game.) During the shoot, Direk Jeorge and the team thought of making the wrestlers do another game: the bato-bato-pik aka rock-paper-scissors game. During the editing, we found the "bato-bato-pik" version funnier, so that became the launch material. The cast and crew of Proj:Rumble aka Proj:Happiness aka Proj:Trip Direk Jeorge in the middle of d'Wrestlers Agency: Harrison Communications Client: URC Product: Magic Flavors crackers ECD: Teeny Gonzales DECD: Alex Arellano CD: Budjette Tan Copywriter: Biba Cabuquit Art Director: Erwin Trivino Accounts: Wella Balagtas, Ethel Dino, Sinta Rosales, Lou Bogn...

I've posted this TVC before, but it was recently review in Business World. It's not everyday we get a glowing review like this, so... here you go. :) Subtlety in communication ADS AND ENDS NANETTE A. FRANCO-DIYCO BUSINESS WORLD, Vol. XX, No. 134, Friday-Saturday, February 2-3, 2007 http://www.bworldonline.com/Weekender020207/main.php?id=marketing_diyco I must salute Harrison Communication for the totally different look and feel of BPI in its 30-second television commercial launched during the holidays. It adopted a market leader stance that could not have flown high without the heritage and the confidence of a bank like BPI. The first time I caught the commercial, I mistook it for a teaser ad. I thought it was a commercial that deliberately left the viewer hungering for more facts. Ergo, I concluded that there must be a sequel to it, the major material scheduled for launch perhaps after a week or two. This was the role of a teaser ad: It is meant to titillate the viewer and ca...