PROJECT: CYRANO I recently had the chance to work with Michael V aka Bitoy, when we were given the task to promote Globe's various texting and calling offers. The challenge was to come up with a situation that involved a whole lot of calling and texting that would some how involve Bitoy and his family. Reinard Santos, my Art Director, was the one who came up with the story of Bitoy helping out a cousin who didn't know what say to his very pretty date. Director Henry Frejas then took our idea, jumbled some scenes around, and made the story more streamlined. This is what finally aired on TV: Aside from the TV commercial, we also had to come up with a print ad that focused on the different offers. Since we wanted to show the benefit of each offer, we decided to make a series of print ads about them. Usually, in a tri-media campaign, the print ad is just an adaptation of the what one sees in the TV commercial. Working with my Art Director, Erwin Trivino, we decided to continue the ...
The rants and raves of a copy/comic book/writer in Manila.