(this was the other article from the Harrison Communications supplement that came out in the Philippine Daily Inquirer last January 11, 2005) H marks the spot “Envisioned to enhance the ad agency’s creative spirit on every front and every aspect of service, to remake the way they made ads” was the objective of McCann-Erickson Philippines’ 1995 Renaissance Program. From this, the idea of an M.E.2, a second agency, was born. It was christened HK McCann in 1996 as homage to agency founder Harrison King McCann. Though it was definitely not a “me too”. HK, as it was fondly called, was to be a launch pad for new media disciplines like Direct Marketing, Events Management, and Design. Even years later, as it added more mainstream work to its portfolio, HK would remain true to its non-trad beginnings, always delivering work that was out-of-the-box. “The relationship [with Harrison] has truly evolved from the early days in 1997. [Today] we have achieved an inherent understanding of each other, r...
The rants and raves of a copy/comic book/writer in Manila.