(last January 11, Harrison Communications officially spun-off from McCann-Erickson. We came out with a supplement in the Philippine Daily Inquirer. Here's one of the articles from that Ad&Culture section)
H is where the heart is
What are the chips you grew up with – but never outgrew?
What’s the world’s safest pain reliever?
Who is July?
Without really thinking, you know the answers. Because one ad agency has helped ingrain these names, keeping the images alive in your mind long after the ad came out.
This agency is Harrison Communications.
Admittedly, Harrison itself may not be top of mind. But its work certainly has made its way into your life, your lingo…they’re insidious, inescapable.
Take your childhood snacks: Jack n Jill Chippy, Chiz Curls, Pretzels, Nips, etc. Notice how these brands have managed to grow up with you, so you’ve never really let go? That’s because their ads always speak to you somehow. The popular Chippy Barkada TV ads, for example, mirror what it’s like for a guy to be “busted” by a girl… what groupmates go through for a term paper…and simply just how much fun it is to watch horror movies with your best buds. These are your stories, too…and that’s why these brands have become your brands as well. Keeping Universal Robina Corporation, maker of your favorite snacks and Harrison’s client, in its rightful place as leader of the snack foods category.
And what about the world’s safest reliever? Of course, it can only be Biogesic. The one you, your mom and your friends immediately think of when you feel a headache or fever coming on. Owned by United Laboratories, Biogesic has other sister brands that enjoy just as much popularity – Enervon, Tuseran, Neozep.
Harrison’s recent ads for Enervon, for example, visualize the lifestyle benefits of taking the multivitamin. A fire-eater wowing an audience, football fans screaming their hearts out at a game – these images capture how, with Enervon, you can “Live More.”
In another ad, this time for Tuseran, Harrison departs from clinical pharma ads and goes into the action genre with three girls as brave as Charlie’s Angels.
Of course, not only in big-budget TV ads does Harrison make its mark. In a simple print ad where an inverted Biogesic pack looks like a graduation cap, Harrison’s headline can make you smile: Tapos na ang sakit ng ulo. Already a finalist for Ad of the Year in the Creative Guild Awards, this ad is predicted to go even further.
Finally, there is that guy, July. Created by Harrison for Globe Handyphone, he has risen from fiction to nationwide fame. Even in real life, fans prefer to call him July - despite his own very famous last name, Quizon. To teens everywhere, July IS Globe Handyphone. And every one of them wants to be with July, and be like July.
Of course, July isn’t the only star Harrison has spotted. To this day, everyone recalls Donita in the Globe GenTxt commercials. Incidentally, Globe was one of the first to engage Donita as endorser, just as she was starting what would be a fabulous career on MTV.
Even earlier, Harrison was first to feature texting in an ad: Globe Handyphone “Man and a Woman.” Showing deaf mute lovers communicating through text, this emotional spot may well have started the texting mania. And then there’s that unforgettable phrase which few understood, but a lot more kept repeating : “Diak maawatan…” (I don’t understand) from an ad for Globe and Touch Mobile’s Autoload Max.
Still, more names got their breaks in Globe ads by Harrison: Geoff Eigenmann, who shared his sob story to the “Manong” tindero in an AutoLoad Max ad… Hero Angeles, who modeled for a poster, even before he joined showbiz…Paolo Bediones for a Globe Handyphone Caller ID commercial in 1996…
Clearly, Harrison has helped launched new names and new faces. While keeping those already established always in our minds and in our hearts.
Creating not only market leaders, but also icons of culture.
Hindi lang nagpapauso, nakaukit pa sa puso.
H is where the heart is
What are the chips you grew up with – but never outgrew?
What’s the world’s safest pain reliever?
Who is July?
Without really thinking, you know the answers. Because one ad agency has helped ingrain these names, keeping the images alive in your mind long after the ad came out.
This agency is Harrison Communications.
Admittedly, Harrison itself may not be top of mind. But its work certainly has made its way into your life, your lingo…they’re insidious, inescapable.
Take your childhood snacks: Jack n Jill Chippy, Chiz Curls, Pretzels, Nips, etc. Notice how these brands have managed to grow up with you, so you’ve never really let go? That’s because their ads always speak to you somehow. The popular Chippy Barkada TV ads, for example, mirror what it’s like for a guy to be “busted” by a girl… what groupmates go through for a term paper…and simply just how much fun it is to watch horror movies with your best buds. These are your stories, too…and that’s why these brands have become your brands as well. Keeping Universal Robina Corporation, maker of your favorite snacks and Harrison’s client, in its rightful place as leader of the snack foods category.
And what about the world’s safest reliever? Of course, it can only be Biogesic. The one you, your mom and your friends immediately think of when you feel a headache or fever coming on. Owned by United Laboratories, Biogesic has other sister brands that enjoy just as much popularity – Enervon, Tuseran, Neozep.
Harrison’s recent ads for Enervon, for example, visualize the lifestyle benefits of taking the multivitamin. A fire-eater wowing an audience, football fans screaming their hearts out at a game – these images capture how, with Enervon, you can “Live More.”
In another ad, this time for Tuseran, Harrison departs from clinical pharma ads and goes into the action genre with three girls as brave as Charlie’s Angels.
Of course, not only in big-budget TV ads does Harrison make its mark. In a simple print ad where an inverted Biogesic pack looks like a graduation cap, Harrison’s headline can make you smile: Tapos na ang sakit ng ulo. Already a finalist for Ad of the Year in the Creative Guild Awards, this ad is predicted to go even further.
Finally, there is that guy, July. Created by Harrison for Globe Handyphone, he has risen from fiction to nationwide fame. Even in real life, fans prefer to call him July - despite his own very famous last name, Quizon. To teens everywhere, July IS Globe Handyphone. And every one of them wants to be with July, and be like July.
Of course, July isn’t the only star Harrison has spotted. To this day, everyone recalls Donita in the Globe GenTxt commercials. Incidentally, Globe was one of the first to engage Donita as endorser, just as she was starting what would be a fabulous career on MTV.
Even earlier, Harrison was first to feature texting in an ad: Globe Handyphone “Man and a Woman.” Showing deaf mute lovers communicating through text, this emotional spot may well have started the texting mania. And then there’s that unforgettable phrase which few understood, but a lot more kept repeating : “Diak maawatan…” (I don’t understand) from an ad for Globe and Touch Mobile’s Autoload Max.
Still, more names got their breaks in Globe ads by Harrison: Geoff Eigenmann, who shared his sob story to the “Manong” tindero in an AutoLoad Max ad… Hero Angeles, who modeled for a poster, even before he joined showbiz…Paolo Bediones for a Globe Handyphone Caller ID commercial in 1996…
Clearly, Harrison has helped launched new names and new faces. While keeping those already established always in our minds and in our hearts.
Creating not only market leaders, but also icons of culture.
Hindi lang nagpapauso, nakaukit pa sa puso.
Comments