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Showing posts from June 14, 2009

the kind of men and women we grow up to be

It has become a habit of mine, when surfing the web, to just cut-and-paste articles that I’d like to read later on and file them away in one of the folders on my desktop. Reviewing these things that I’ve saved, I came across these two entries that were both posted last March. The first one is from Neil Gaiman’s blog (March 08, 2009) , where he talks about the death of his father. My agent, Merrilee, told me last night that the first time she met him [Neil Gaiman’s father], at a signing in New York, she said to him, "Neil is doing so well. I bet you must always have known he'd be a success." "Actually," he told her, "I thought I'd probably be supporting him for the rest of his life. Well... he wanted to be a writer." And I thought, the best thing about that is I never knew. The other entry is an interview with Joe Quesada on the Times Online (March 21, 2009) . Towards the end of the interview Mr. Quesada, talked about his most personal story “DAREDE...

Ka-tah-kam-tah-kahm

PROJECT: TRANSLATION This was a classic example of figuring out the winning idea at the last minute and by accident. We've been working on this project for sometime and was given the extra challenge of: FEATURE THE FOUR NEW FLAVORS IN 15 SECONDS. We had just wrapped up the meeting and agreed on which stories should be storyboarded when Erwin started to talk in Tagalog but with a Japanese accent. So, I suggested, what if one of the potatoes was trying to teach the other potato how to talk in Japanese. It sounded simple and stupid at the time and we were just laughing about it. Isabel wrote the final script and client approved it. When we got Direk Luis to work it, he was the one who suggested how the words were supposed to be pronounced and when he said it in his accent, it sounded funnier. So, that's how we recorded the dialogue. Great work by the Roadrunner team on designing the look and characters of the potatoes :) Client: Jack N Jill, URC Product: V-Cut P...

WOOT! WOOT!

PROJECT: WOOT! WOOT! We had a lot of fun working on this campaign. I think Shirley and the team wrote enough jokes to fill up a book. So, we've got enough jokes to keep this campaign going for the next five years! WOOT! WOOT! But seriously folks... At least we can now tell our parents that all those years of watching BULAGAAN, BUBBLE GANG, TODAS, TVJ, and CHAMPOY did not go to waste. I wonder if we can now use this material to apply for a gig in Bubble Gang? WOOT! WOOT! Client: Jack N Jill, URC Product: Cloud 9 Agency: Harrison Communications ECD: Alex Arellano, DECD: Budjette Tan, CD: JB “Taps” Tapia Copywriter: Shirley Tan Art Director: Gissele Bautista Accounts: Maricel Pangilinan-Arenas, Monday Gonzales, Madel Palman, Noelle Segundo Producer: Jho Moya Director: Matthew Rosen ProdHouse: Unitel