Skip to main content

McCann! Transform... and ROLL OUT!!!


With a new logo emblematic of the changing face of the agency network, McCann Worldgroup has embarked on a new route towards a "transformation agenda" on the local, regional and global levels. On his recent visit to Manila to formally announce the leadership changes at McCann Worldgroup Philippines, Charles Cadell, Regional Managing Director, McCann Worldgroup SEA and Australia, sat down with adobo to discuss the structural changes within the agency network.


Beginning with the agency identity, developed by Futurebrand, with variations on binaries—analog and digital, fire and smoke, flowers and bees, to name a few—there is a refreshed focus on collaboration, and changes in approaches to talent and product.


Cadell described McCann Worldgroup Philippines as a "star operation across Asia" and expressed his excitement about what is happening in the Manila office: "The vision is one I find terrifically exciting specifically how it applies to the Philippines because it is all about the collaborative nature of the Worldgroup, working with MRM, Momentum, Healthcare and McCann Erickson as equal partners in bringing business solutions to our clients."

Charles Cadell, Regional Managing Director, McCann Worldgroup SEA
The three pillars in the transformation agenda are Creative, Innovation and Performance. Flowing from these pillars are the drive to own intellectual property (which is expected to make up 30% of profit in three years' time), a Chief Technological Officer who makes decisions at the same lavel as the Managing Director and Chief Creative, changes in remuneration and contracts, and new measures of performance. Tools to be employed include an awards show strategy that remains true to it McCann roots, with business efficacy as its driver and zero tolerance for scam, and a quarterly review of creative work, which will receive evaluation scores.


The agency expects a turnaround that will produce results very soon, as the reorganized global team is now complete, regional teams almost set, and major changes set in motion. The bar is set high--the different agencies under Worldgroup are expected to be either best in class in markets where they exist. Otherwise, they will be closed.


Cadell, who joined McCann Worldgroup early this year, cites talent, growth and digital as the region's biggest challenges, all of which applicable to the industry as a whole. But if this is McCann's Year of Transformation, then it might just be the ideal time to address all these.


REPORT ORIGINALLY POSTED IN ADOBO MAGAZINE
http://www.adobomagazine.com/global/module.php?LM=news.level1&id=1301482632228
Labels:

Comments

Post a Comment

Popular posts from this blog

Budjette Tan 2023 update

Hi all! If you have somehow stumbled upon this old blog looking for something TRESE related, then you've come to right place.   Well... kind of.   Hi! I'm Budjette Tan, the writer of the comic book TRESE, which I co-created with Kajo Baldisimo.  You can get updates about the book over at https://www.facebook.com/TreseComics   I sometimes talk about the other things I'm writing about at https://www.facebook.com/BudjetteTanStories   And I'm also on Instagram, where I post about what I'm reading, eating, and of course about Trese https://www.instagram.com/budjette/   Over at Twitter, I'm just RT-ing and posting about comics, movies, and whatever else pops up on my feed https://twitter.com/budjette  I'm also on TikTok, but I don't know what to do with that account, so there's nothing to see there. And here's a picture of me about to enter a balate tree... it's not the Great Balete Tree and it did not transport me to another realm. But it wa
Post a Comment
Read more
PANDAY RIDING THAT HEROIC CYCLE Below is an email ELSA BIBAT posted in the Alamat mailing list , prompted by a thread about making/writing/creating a new Panday story. ++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++ Okay, okay, I'm back...and I was hoping to have a break from writing stuff. Anyway, it is incredible that someone actually remembered the post. It's been lost to time for exactly a two years now. Thank you for notifying me. Let's begin with the original videotapes. My original videotapes are lost to time, but, I caught all three of the trilogy in ABS-CBN's FPJ Theater... or was that Saturday Action Cinema? GMA 7 went the entire nine yards and showed the entire series in one of their old Tagalog action film shows that were on Saturday nights. The sight alone of the aliens of Panday IV raising the undead and turning innocent villagers to badly made-up extras makes my belly ache. As an aside, FPJ should exercise the rights a
Read more

I AM A FILIPINO

I am a Filipino – inheritor of a glorious past, hostage to the uncertain future. As such, I must prove equal to a two-fold task – the task of meeting my responsibility to the past, and the task of performing my obligation to the future. I am sprung from a hardy race – child many generations removed of ancient Malayan pioneers. Across the centuries, the memory comes rushing back to me: of brown-skinned men putting out to sea in ships that were as frail as their hearts were stout. Over the sea I see them come, borne upon the billowing wave and the whistling wind, carried upon the mighty swell of hope – hope in the free abundance of the new land that was to be their home and their children’s forever. This is the land they sought and found. Every inch of shore that their eyes first set upon, every hill and mountain that beckoned to them with a green and purple invitation, every mile of rolling plain that their view encompassed, every river and lake that promised a plentiful living
1 comment
Read more