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Easter is a very special day for us sisters.

Every year we'd drive back home, to the river where we learned how to swim.

We called ourselves the Mango Tree Gang, in honor of the big tree by the banks. We'd jump in the river and yell, "Green Mango One! Yellow Mango Two! Red Mango Three!" But you, being the panganay, always wanted to be different, so you'd shout, "Karabao Mango!"

Easter just hasn't been the same since you moved to Canada.

So, this Sunday, we'll take turns calling you up with our Globe to greet you, "Karabao Mango!" and a happy Easter.


Client: Globe
Agency: Harrison Communications Inc.
CD: Joey Campillo
AD: Argem Vinuya
Writer: Budjette Tan :-)


Yesterday, got the following text about the ad:

From Emily: Nice copy in Globe horizontal ad today with kids in pier. :-)
Great copy, Budj! Love the ad... could feel the pull of memories... have lots of
similar ones. You are an excellent writer; keep writing, Budj. And I don't mean
ads. ha. ha.

From Maricel: It was good. made me senti abt my sisters and brothers being panganay and all the great times we had b4 reality and growing up
started to hurt. thanks budj.from

From Brandie: Ako blue mango! Looks clean without idd logo


Getting those text msgs made it feel okay to work late yesterday and come to work today.

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