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MRM Manila Accelerates Technology Innovation with Senior Hire


In a move towards ramping up technology innovations into its value proposition, Agency of the Year Digital Excellence awardee MRM Manila takes on Sherwin Sowy as Deputy Managing Director. Under Donald Lim’s (MRM Manila Managing Director) leadership, Sowy will drive digital product excellence across the agency’s capabilities in account management, creative, media, production and planning.

Sowy has more than 10 years of solid experience in the fields of technology consulting and project management, having applied his skills as Digital Technology Head for Dentsu Asia in Singapore, as Business Head of Globe Telecom, and as Manager & Consultant for Accenture in the Philippine and California offices. He has a distinct record in product development and management, with special focus on mobile, digital advertising and iPhone application development.

Sowy led the launch and management of the internationally acclaimed iButterfly mobile advertising application across Singapore, Malaysia and the Philippine markets. He was also primarily responsible for the introduction of Zappar in Asia. Zappar is a unique mobile advertising platform that uses image recognition and augmented reality to enhance print media with animation, videos and gaming.

A seasoned technology speaker in various international conferences and seminars, Sowy is likewise a successful app developer, and currently has nine apps in the Apple Appstore credited to his name. He’s also a social networking enthusiast, and keeps his 2,300+ Twitter followers regularly updated.

According to Lim, “The appointment of Sherwin reflects the rapid growth of MRM as a digital powerhouse. He is a strong addition to the team, and his expertise in technology innovations fuels the agency’s capacity to create transformative marketing ideas and solutions in the fast-moving, radically changing digital landscape.”

Also featured at:
MRM Manila appoints Sherwin Sowy as deputy MD 
By Sophie Chen on Aug 21, 2012
MANILA - Sherwin Sowy has joined MRM Manila to drive the agency’s technology innovation.
http://www.campaignsingapore.sg/Article/312621,mrm-manila-appoints-sherwin-sowy-as-deputy-md.aspx
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