Skip to main content

MRM Manila Accelerates Technology Innovation with Senior Hire


In a move towards ramping up technology innovations into its value proposition, Agency of the Year Digital Excellence awardee MRM Manila takes on Sherwin Sowy as Deputy Managing Director. Under Donald Lim’s (MRM Manila Managing Director) leadership, Sowy will drive digital product excellence across the agency’s capabilities in account management, creative, media, production and planning.

Sowy has more than 10 years of solid experience in the fields of technology consulting and project management, having applied his skills as Digital Technology Head for Dentsu Asia in Singapore, as Business Head of Globe Telecom, and as Manager & Consultant for Accenture in the Philippine and California offices. He has a distinct record in product development and management, with special focus on mobile, digital advertising and iPhone application development.

Sowy led the launch and management of the internationally acclaimed iButterfly mobile advertising application across Singapore, Malaysia and the Philippine markets. He was also primarily responsible for the introduction of Zappar in Asia. Zappar is a unique mobile advertising platform that uses image recognition and augmented reality to enhance print media with animation, videos and gaming.

A seasoned technology speaker in various international conferences and seminars, Sowy is likewise a successful app developer, and currently has nine apps in the Apple Appstore credited to his name. He’s also a social networking enthusiast, and keeps his 2,300+ Twitter followers regularly updated.

According to Lim, “The appointment of Sherwin reflects the rapid growth of MRM as a digital powerhouse. He is a strong addition to the team, and his expertise in technology innovations fuels the agency’s capacity to create transformative marketing ideas and solutions in the fast-moving, radically changing digital landscape.”

Also featured at:
MRM Manila appoints Sherwin Sowy as deputy MD 
By Sophie Chen on Aug 21, 2012
MANILA - Sherwin Sowy has joined MRM Manila to drive the agency’s technology innovation.
http://www.campaignsingapore.sg/Article/312621,mrm-manila-appoints-sherwin-sowy-as-deputy-md.aspx
Labels:

Comments

Post a Comment

Popular posts from this blog

PANDAY RIDING THAT HEROIC CYCLE Below is an email ELSA BIBAT posted in the Alamat mailing list , prompted by a thread about making/writing/creating a new Panday story. ++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++ Okay, okay, I'm back...and I was hoping to have a break from writing stuff. Anyway, it is incredible that someone actually remembered the post. It's been lost to time for exactly a two years now. Thank you for notifying me. Let's begin with the original videotapes. My original videotapes are lost to time, but, I caught all three of the trilogy in ABS-CBN's FPJ Theater... or was that Saturday Action Cinema? GMA 7 went the entire nine yards and showed the entire series in one of their old Tagalog action film shows that were on Saturday nights. The sight alone of the aliens of Panday IV raising the undead and turning innocent villagers to badly made-up extras makes my belly ache. As an aside, FPJ should exercise the rights a...
Read more

I AM A FILIPINO

I am a Filipino – inheritor of a glorious past, hostage to the uncertain future. As such, I must prove equal to a two-fold task – the task of meeting my responsibility to the past, and the task of performing my obligation to the future. I am sprung from a hardy race – child many generations removed of ancient Malayan pioneers. Across the centuries, the memory comes rushing back to me: of brown-skinned men putting out to sea in ships that were as frail as their hearts were stout. Over the sea I see them come, borne upon the billowing wave and the whistling wind, carried upon the mighty swell of hope – hope in the free abundance of the new land that was to be their home and their children’s forever. This is the land they sought and found. Every inch of shore that their eyes first set upon, every hill and mountain that beckoned to them with a green and purple invitation, every mile of rolling plain that their view encompassed, every river and lake that promised a plentiful living ...
1 comment
Read more
Couple of weeks ago, Ms. Diyco featured another campaign made by the creatives here at Harrison Communications. Here's her review about the Neozep "Neozerye" TV campaign: Romancing the mighty colds cure ADS AND ENDS, Nanette A Franco-Diyco BUSINESS WORLD Vol. XX, No. 139, Friday-Saturday, February 9-10, 2007 http://www.bworldonline.com/Weekender020907/main.php?id=marketing_diyco The four television commercials that serialize the life of pretty housemaid Luwalhati, culminating in a storybook wedding to her once-upon-a-time señorito from the imposing mansion belong to an ad campaign awards class all its own. There have been other spoofs of soap operas selling other brand categories in the past. But for several reasons put together, the Neozep series of commercials that began with honest-to-goodness ad teasers that looked and sounded like teasers for true-blue soap operas proved ultra entertaining and more importantly, "reinforced Neozep’s leadership and further s...
Read more