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Nescafe Philippines reaches 1 MILLION LIKES



The sound of making coffee is musical. With millions of NESCAFE cups being brewed everyday, Filipinos are making music all over the Philippines. Using NESCAFE mugs, spoons, jars and sachets, NESCAFE says One Million Thank Yous to our One Million Fans for inspiring us everyday!

Watch and share this music video done in collaboration with Brigada.

Join the Nescafe Philippines Facebook page at : https://www.facebook.com/nescafe.ph?sk=app_203312576374903 

Looking back, here are the milestones and buzz that was generated by the Nescafe Philippines Facebook Page:

Nescafe Philippines as viewed/ranked by SocialBakers.com
http://www.socialbakers.com/facebook-pages/99351244175-nescafe-philippines

JULY 2011
Nescafé Philippines launches points system with My Choice Facebook app
http://www.adobomagazine.com/global/module.php?LM=news.level1&id=1310526473114



Nescafe Philippines' Facebook app creates a more cohesive online community http://wave.wavemetrix.com/content/nescaf-philippines-facebook-app-creates-more-cohesive-online-community-00790

Nescafé Philippines engages consumers with Facebook rewards system
"Nescafé has collaborated with MRM Philippines to launch its loyalty rewards programme, utilising Facebook as part of its efforts to engage Filipino netizens."
http://www.campaignsingapore.sg/Article/264202,nescaf233-philippines-engages-consumers-with-facebook-rewards-system.aspx


OCTOBER 2011

Real Engagement, Not Likes: The Top 100 Engaging Brands On Facebook
http://www.business2community.com/facebook/real-engagement-not-likes-the-top-100-engaging-brands-on-facebook-067012

Top 100 engaging brands on Facebook -- a new metric
http://www.freshnetworks.com/blog/2011/10/real-engagement-not-likes-the-top-100-most-engaged-brands-on-facebook/

Nescafe Philippines was #40 in this ranking. It was the only Philippine brand to get in the Top 100

November 2011


At the 2011 Philippine Ad Congress, Charlene Li of the Altimeter Group used the Nescafe Philippines Facebook page as an example of posting timely content and the power of sharing; how one post can potentially reach 1 million people.
http://www.slideshare.net/charleneli/philippines-adcongress-speech-by-charlene-li

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