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Per DTI

The famous Christmas song Rudolph the Red-Nosed Reindeer started life as a poem created by an American advertising executive called Robert May. He was requested to produce a poem that could be given away to children by the Santa Claus employed by Department Stores at Christmas! Working as an Advertising Executive Robert May had a natural flair with words and was able to compose the Rudolph the red-nosed reindeer poem which was specifically designed to appeal to children. This marketing ploy was a massive success and approximately 2.5 million Rudolph, the red-nosed reindeer poems were given away in the first year of its publication! In 1949 the singer Gene Autry recorded a musical version of Rudolph the Red-Nosed Reindeer composed by Johnny Marks.


My art directress Kitty sent us that piece of trivia (as well as the original artwork) a couple of days ago. It's interesting for me to find out that such a classic poem / song / movie all started from a typical Job Order, issued by a client (who probably rushed it).

It's nice to know that given the same restrictions and deadlines, it is possible to produce something that doesn't have to be forgotten after 30 seconds.
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Hilda said…
Fun trivia! Thank you. =)
12:37 PM
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