MRM Manila wins Philippines Digital Agency of the Year at CAMPAIGN AOY Awards

McCann - MRM Manila
Agency Categories - Philippines Digital Agency of the Year - Gold
http://www.aoyawards.com/sea/winners/2012/9893

In a market where digital has become the buzzword and marketing budget allocations remain in the modest two per cent range, MRM Manila made it its mission to serve definitive notice on the sustainable value of the digital discipline.

MRM evolved digital from a mere marketing mix supplement into becoming the epicentre of a business solutions strategy. The agency started overhauling rudimentary digital metric tools and authoring a new, meaningful measurement system tied to business objectives.With such a rigorous focus on business solutions, MRM's 100 per cent client retention rate paved the way for the agency's 120 per cent account base growth, with new businesses amounting to almost US$600,000.

MRM doubled its revenue from the previous year (a record growth year), increasing billings to almost $2.5million.

Beyond this, MRM measures its success in broader terms: in the way it has successfully challenged boundaries, seeking new learning and benchmarks, and prompting thinking and dialogue on issues that will shape the future of digital marketing.

People Categories - Southeast Asia Account Person of the Year - Winner
McCann - MRM Manila - Bea Atienza
http://www.aoyawards.com/sea/winners/2012/9920

Atienza heads strategic planning for MRM Manila, leading a team of three digital planners. She leads strategy development for business acquisition and handles strategic requirements for all of MRM Manilaís accounts. Atienza played a pivotal role in growing the MRM business both vertically (within the MRM Asia-Pacific network) and horizontally (within the local McCann office).

She co-led the MRM regional task force in developing social capabilities within Asia-Pacific, specifically in social strategy a growing demand from top clients in many digitally progressive markets. To help accelerate digital growth across Asia-Pacific, Atienza assumed a digital strategy consultancy role to support various MRM offices.

She was able to develop a digital strategy that helped MRM Indonesia secure the Tata motors account, a major local player in the Indonesian automobile category.

She developed digital brand strategies for initiatives that opened up new business opportunities with major accounts of McCann Erickson.

Through these initiatives, digital was institutionalized as a critical engagement pillar for market leader clients such as San Miguel Beer, Maggi, and Coffee-mate.

Donald Lim, Finalist,

Southeast Asia Agency Head of the Year

Bea Atienza, Donald Lim, Budjette Tan, on stage to accept MRM's Digital Agency of the Year Award

The multi-awarded McCann Worldgroup at the 2012 CAMPAIGN AOY Awards

Budjette Tan, Finalist, Southeast Asia Creative of the Year

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