MRM Manila wins Philippines Digital Agency of the Year at CAMPAIGN AOY Awards

McCann - MRM Manila
Agency Categories - Philippines Digital Agency of the Year - Gold
http://www.aoyawards.com/sea/winners/2012/9893

In a market where digital has become the buzzword and marketing budget allocations remain in the modest two per cent range, MRM Manila made it its mission to serve definitive notice on the sustainable value of the digital discipline.

MRM evolved digital from a mere marketing mix supplement into becoming the epicentre of a business solutions strategy. The agency started overhauling rudimentary digital metric tools and authoring a new, meaningful measurement system tied to business objectives.With such a rigorous focus on business solutions, MRM's 100 per cent client retention rate paved the way for the agency's 120 per cent account base growth, with new businesses amounting to almost US$600,000.

MRM doubled its revenue from the previous year (a record growth year), increasing billings to almost $2.5million.

Beyond this, MRM measures its success in broader terms: in the way it has successfully challenged boundaries, seeking new learning and benchmarks, and prompting thinking and dialogue on issues that will shape the future of digital marketing.

People Categories - Southeast Asia Account Person of the Year - Winner
McCann - MRM Manila - Bea Atienza
http://www.aoyawards.com/sea/winners/2012/9920

Atienza heads strategic planning for MRM Manila, leading a team of three digital planners. She leads strategy development for business acquisition and handles strategic requirements for all of MRM Manilaís accounts. Atienza played a pivotal role in growing the MRM business both vertically (within the MRM Asia-Pacific network) and horizontally (within the local McCann office).

She co-led the MRM regional task force in developing social capabilities within Asia-Pacific, specifically in social strategy a growing demand from top clients in many digitally progressive markets. To help accelerate digital growth across Asia-Pacific, Atienza assumed a digital strategy consultancy role to support various MRM offices.

She was able to develop a digital strategy that helped MRM Indonesia secure the Tata motors account, a major local player in the Indonesian automobile category.

She developed digital brand strategies for initiatives that opened up new business opportunities with major accounts of McCann Erickson.

Through these initiatives, digital was institutionalized as a critical engagement pillar for market leader clients such as San Miguel Beer, Maggi, and Coffee-mate.

Donald Lim, Finalist,

Southeast Asia Agency Head of the Year

Bea Atienza, Donald Lim, Budjette Tan, on stage to accept MRM's Digital Agency of the Year Award

The multi-awarded McCann Worldgroup at the 2012 CAMPAIGN AOY Awards

Budjette Tan, Finalist, Southeast Asia Creative of the Year

Couple of weeks ago, Ms. Diyco featured another campaign made by the creatives here at Harrison Communications. Here's her review about the Neozep "Neozerye" TV campaign: Romancing the mighty colds cure ADS AND ENDS, Nanette A Franco-Diyco BUSINESS WORLD Vol. XX, No. 139, Friday-Saturday, February 9-10, 2007 http://www.bworldonline.com/Weekender020907/main.php?id=marketing_diyco The four television commercials that serialize the life of pretty housemaid Luwalhati, culminating in a storybook wedding to her once-upon-a-time señorito from the imposing mansion belong to an ad campaign awards class all its own. There have been other spoofs of soap operas selling other brand categories in the past. But for several reasons put together, the Neozep series of commercials that began with honest-to-goodness ad teasers that looked and sounded like teasers for true-blue soap operas proved ultra entertaining and more importantly, "reinforced Neozep’s leadership and further s...

I AM A FILIPINO

I am a Filipino – inheritor of a glorious past, hostage to the uncertain future. As such, I must prove equal to a two-fold task – the task of meeting my responsibility to the past, and the task of performing my obligation to the future. I am sprung from a hardy race – child many generations removed of ancient Malayan pioneers. Across the centuries, the memory comes rushing back to me: of brown-skinned men putting out to sea in ships that were as frail as their hearts were stout. Over the sea I see them come, borne upon the billowing wave and the whistling wind, carried upon the mighty swell of hope – hope in the free abundance of the new land that was to be their home and their children’s forever. This is the land they sought and found. Every inch of shore that their eyes first set upon, every hill and mountain that beckoned to them with a green and purple invitation, every mile of rolling plain that their view encompassed, every river and lake that promised a plentiful living ...

The Mini Manifesto

LET'S BURN THE MAPS. Let's get lost. Let's turn right when we should turn left. Let's read fewer car ads and more travel ads. Let's not be back in ten minutes. Let's hold out until the next rest stop. Let's eat when hungry. Let's drink when thirsty. Let's break routines, but not make a routine of it. LET'S MOTOR.™ This is the copy for the MINI “Let’s Motor” campaign. The creatives who created this campaign said they weren’t just writing copy on how great it would be to own a Mini, they were writing a manifesto, a way of life for people who drive a Mini. I just love how the copy has rhythm, how it just flows and rolls off the tongue, how it just wants you to go out and drive and just keep driving. Makes me also wish I could write copy like that. More wonderful copy ads can be found at: http://www.libraryofmotoring.info/miniprintads.html

Babbling Point

Search This Blog