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Duo or Die!



Congrats to the DUO OR DIE-hard TEAM that worked on this project!
It'll become one the legendary "war stories" that you'll tell your grandkids about.

And now, a word from...
bloggers who've reviewed the Globe Duo service:

http://chuvaness.livejournal.com/626112.html

http://jepoy.bengero.com/2009/06/globe-duo-review.html


Media magazine reports about GLOBE DUO http://tr.im/ubF0


Philippines telecom company Globe Telecom is making landlines obsolete in a new television commercial for its Globe Duo service.

Created by McCann-Erickson’s subsidiary Harrison Communications, the advertisement portrays depressed fixed-line phones and mobiles running on a different, sub-standard network.

"We need to shake up the market. We have to fight the inertia consumers have about switching from their current cellphone service provider," said executive creative director Alex Arellano. "Everybody’s offering the same deals, the same price offs. Telco is becoming a commodity. The challenge is how to differentiate your brand from everybody else’s."

The Globe Duo service combines landline services with mobile, and offers unlimited landline calls. With other telecom networks not being able to compete on the same level, committing suicide out of jealousy and insecurity is apparently inevitable.

Client: Globe
Product: Globe Duo
Agency: Harrison Communications
ECD: Alex Arellano / DECD: Budjette Tan / CD : JB "Taps" Tapia
Writer: Shirley Tan
Art Director: Mark Mendoza
Accounts: Maricel Pangilinan-Arenas, Maine Gatbonton, Karen Rosel-Garcia, Tracy Ampil
Producer: Datu Gallaga, Barbie Layba
Director: Lyle Sakris
Production House: Abracadabra

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