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The Globe MMS campaign (2002)

PHOTO MSG


TRAFFIC CAM


We’ve got cameo appearances all over these two TV commercials.

In TRAFFIC CAM, I did the voice of the grumbling guy. Telly, the producer, thought I was perfect for the part.

In PHOTO MSG, Taps did the voice of the tall guy. And, of course, that was my photo with Donita in the phone screen.

That picture was shot during the last shooting day of Donita's second GENTXT commercial. It was around 2AM and the director just yelled, “Pack up!”

The cast and crew were lining up to get their picture taken with the MTV VJ. Dadi, my CD, pushed me beside Donita and yelled, “Picture! Picture!” Next thing I knew, I was getting hugged by Donita and the flash going off.

Cut-to: months later, me and Argem were working on the storyboard for the PHOTO MSG service. The script called for a “loser guy” who gets to meet a beautiful celeb and his friends wouldn’t believe him. Argem was the one you remembered that photo and placed in the storyboard.

We presented it to client and they loved it. They laughed so hard and said, “That’s it! We’ll use that photo.”

I tried to explain that we wanted to hire a talent and then fly in Donita from Singapore and we’d have a new photo shoot and they said, “No! We’ll use your picture with Donita!”

So, the photo ended up in the TV commercial, the posters, the banners, and the print ad.

That marked the beginning and end of my showbiz career.
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Comments

maria said…
Yey! No more loser guy!!!! You rock! wait till I tell my kids, he he. Besides, you're a one of a kind gem, especially for Wella ;p
5:06 AM
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