Skip to main content
The Globe MMS campaign (2002)

PHOTO MSG


TRAFFIC CAM


We’ve got cameo appearances all over these two TV commercials.

In TRAFFIC CAM, I did the voice of the grumbling guy. Telly, the producer, thought I was perfect for the part.

In PHOTO MSG, Taps did the voice of the tall guy. And, of course, that was my photo with Donita in the phone screen.

That picture was shot during the last shooting day of Donita's second GENTXT commercial. It was around 2AM and the director just yelled, “Pack up!”

The cast and crew were lining up to get their picture taken with the MTV VJ. Dadi, my CD, pushed me beside Donita and yelled, “Picture! Picture!” Next thing I knew, I was getting hugged by Donita and the flash going off.

Cut-to: months later, me and Argem were working on the storyboard for the PHOTO MSG service. The script called for a “loser guy” who gets to meet a beautiful celeb and his friends wouldn’t believe him. Argem was the one you remembered that photo and placed in the storyboard.

We presented it to client and they loved it. They laughed so hard and said, “That’s it! We’ll use that photo.”

I tried to explain that we wanted to hire a talent and then fly in Donita from Singapore and we’d have a new photo shoot and they said, “No! We’ll use your picture with Donita!”

So, the photo ended up in the TV commercial, the posters, the banners, and the print ad.

That marked the beginning and end of my showbiz career.

Comments

maria said…
Yey! No more loser guy!!!! You rock! wait till I tell my kids, he he. Besides, you're a one of a kind gem, especially for Wella ;p

Popular posts from this blog

Couple of weeks ago, Ms. Diyco featured another campaign made by the creatives here at Harrison Communications. Here's her review about the Neozep "Neozerye" TV campaign: Romancing the mighty colds cure ADS AND ENDS, Nanette A Franco-Diyco BUSINESS WORLD Vol. XX, No. 139, Friday-Saturday, February 9-10, 2007 http://www.bworldonline.com/Weekender020907/main.php?id=marketing_diyco The four television commercials that serialize the life of pretty housemaid Luwalhati, culminating in a storybook wedding to her once-upon-a-time señorito from the imposing mansion belong to an ad campaign awards class all its own. There have been other spoofs of soap operas selling other brand categories in the past. But for several reasons put together, the Neozep series of commercials that began with honest-to-goodness ad teasers that looked and sounded like teasers for true-blue soap operas proved ultra entertaining and more importantly, "reinforced Neozep’s leadership and further s...

I AM A FILIPINO

I am a Filipino – inheritor of a glorious past, hostage to the uncertain future. As such, I must prove equal to a two-fold task – the task of meeting my responsibility to the past, and the task of performing my obligation to the future. I am sprung from a hardy race – child many generations removed of ancient Malayan pioneers. Across the centuries, the memory comes rushing back to me: of brown-skinned men putting out to sea in ships that were as frail as their hearts were stout. Over the sea I see them come, borne upon the billowing wave and the whistling wind, carried upon the mighty swell of hope – hope in the free abundance of the new land that was to be their home and their children’s forever. This is the land they sought and found. Every inch of shore that their eyes first set upon, every hill and mountain that beckoned to them with a green and purple invitation, every mile of rolling plain that their view encompassed, every river and lake that promised a plentiful living ...

The Mini Manifesto

LET'S BURN THE MAPS. Let's get lost. Let's turn right when we should turn left. Let's read fewer car ads and more travel ads. Let's not be back in ten minutes. Let's hold out until the next rest stop. Let's eat when hungry. Let's drink when thirsty. Let's break routines, but not make a routine of it. LET'S MOTOR.™ This is the copy for the MINI “Let’s Motor” campaign. The creatives who created this campaign said they weren’t just writing copy on how great it would be to own a Mini, they were writing a manifesto, a way of life for people who drive a Mini. I just love how the copy has rhythm, how it just flows and rolls off the tongue, how it just wants you to go out and drive and just keep driving. Makes me also wish I could write copy like that. More wonderful copy ads can be found at: http://www.libraryofmotoring.info/miniprintads.html