Skip to main content
March 2002 : we launched Globe's "making great things possible campaign".

Here are the three TV commercials that started the campaign.

PUNK


KAMI NA


FUNNY GUY



FOOTNOTES:

PUNK was originally about a punk-rocker guy who was tormenting his kid brother. The commercial was supposed to start in the back of the car and their parents were taking them to school. The Punk Kid was making fun of his baby brother and acting all tough. He then gets a call from his girlfriend and he starts talking to her in this cutesy voice and starts to say things like, "Hi baby! Love you, baby!". So, when they finally get to school, Punk Kid gets out of the car. And just as he joins his punk barkada, the whole family calls out to him and yell, "Bye baby! Love you, baby!"

That was the initial story. But we already had the "Kami na" and "Funny Guy" story. We couldn't have all our stories to be so humorous. So, it was re-written without the baby brother. The angst-ridden punk kid was retained. After the story was presented to the rest of the team, it was then suggested that the punk kid should be a girl and put focus on her and the mother.

KAMI NA was one of the stories I wrote. Not much was revised from the story's first draft. (I sometimes wonder if we could've still made that story more interesting, more funny if we took the time to revise it.) Anyway, Direk Sid just made it a whole lot better by setting it in that club and giving it that music video treatment.

FUNNY GUY had a different punchline. The guy's ringtone was supposed to be the Looney Tunes theme and the beautiful babe was supposed to say, "What's up, doc?" We were already shooting the commercial and we still had no approval to use that ringtone. So, we had Joey Mead say different punchlines, reacting to a cellphone that wasn't really ringing. (One of the tones we wanted to use was the 1960s Batman theme. So, we had different takes of Joey Mead saying, "To the batcave!") A day before we going to air the commercial, we finally got approval to use the Flinstones ringtone. Yabba Dabba Do!!!
Labels:

Comments

Post a Comment

Popular posts from this blog

PANDAY RIDING THAT HEROIC CYCLE Below is an email ELSA BIBAT posted in the Alamat mailing list , prompted by a thread about making/writing/creating a new Panday story. ++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++ Okay, okay, I'm back...and I was hoping to have a break from writing stuff. Anyway, it is incredible that someone actually remembered the post. It's been lost to time for exactly a two years now. Thank you for notifying me. Let's begin with the original videotapes. My original videotapes are lost to time, but, I caught all three of the trilogy in ABS-CBN's FPJ Theater... or was that Saturday Action Cinema? GMA 7 went the entire nine yards and showed the entire series in one of their old Tagalog action film shows that were on Saturday nights. The sight alone of the aliens of Panday IV raising the undead and turning innocent villagers to badly made-up extras makes my belly ache. As an aside, FPJ should exercise the rights a...
Read more

I AM A FILIPINO

I am a Filipino – inheritor of a glorious past, hostage to the uncertain future. As such, I must prove equal to a two-fold task – the task of meeting my responsibility to the past, and the task of performing my obligation to the future. I am sprung from a hardy race – child many generations removed of ancient Malayan pioneers. Across the centuries, the memory comes rushing back to me: of brown-skinned men putting out to sea in ships that were as frail as their hearts were stout. Over the sea I see them come, borne upon the billowing wave and the whistling wind, carried upon the mighty swell of hope – hope in the free abundance of the new land that was to be their home and their children’s forever. This is the land they sought and found. Every inch of shore that their eyes first set upon, every hill and mountain that beckoned to them with a green and purple invitation, every mile of rolling plain that their view encompassed, every river and lake that promised a plentiful living ...
1 comment
Read more
Couple of weeks ago, Ms. Diyco featured another campaign made by the creatives here at Harrison Communications. Here's her review about the Neozep "Neozerye" TV campaign: Romancing the mighty colds cure ADS AND ENDS, Nanette A Franco-Diyco BUSINESS WORLD Vol. XX, No. 139, Friday-Saturday, February 9-10, 2007 http://www.bworldonline.com/Weekender020907/main.php?id=marketing_diyco The four television commercials that serialize the life of pretty housemaid Luwalhati, culminating in a storybook wedding to her once-upon-a-time señorito from the imposing mansion belong to an ad campaign awards class all its own. There have been other spoofs of soap operas selling other brand categories in the past. But for several reasons put together, the Neozep series of commercials that began with honest-to-goodness ad teasers that looked and sounded like teasers for true-blue soap operas proved ultra entertaining and more importantly, "reinforced Neozep’s leadership and further s...
Read more