kick-ass copy
If there was ever an award for Best Copy on Packaging, I'd give it to Glaceau's vitaminwater.
I was standing in line at Krispy Kreme when I saw these multi-colored bottles. I picked up one, read the first line and was hooked. I stood there for a good five minutes, read all the copy on the all the bottles, and laughed at every punch line. The people behind me didn't seem all that amused.
Anyway, here are the ones that I liked.
You can read the rest at: http://vitaminwater.com/
ESSENTIAL: orange-orange (c+calcium)
ah, orange juice commercials. funny stuff, mom cheerily prepares some huge breakfast while the rest of her family sleeps. sure, this could happen, but every morning? please. maybe if mom were heavily medicated, in which case, we wouldn’t condone operating a stove or any electrical appliance.
for those of us who don’t live in an orange juice commercials, there’s still a way to get your morning nutrition. this product has calcium and lots of vitamin c, so you can get your day started right, minus the whole stepford mom thing.
vitamins + water = all you need
For best results, stick it in the fridge.
REVIVE: fruit punch (b+potassium)
if you woke up tired, you probably need more sleep. if you woke up drooling at your desk, you probably need a new job. if you woke up with a headache, on a ferris wheel at the idaho state fair, wearing a toga, you probably need answers, not to mentioned this product.
it’s got potassium and b vitamins to help you recover and feel refreshed – kinda like in those old irish spring soap commercials.
and if you’re like our boss, mike, and woke up married to an elvis impersonator, you probably need a lawyer.
POWER-C: dragonfruit (c+taurine)
legally, we are prohibited from making exaggerated claimed about the potency of the nutrients in this bottle. therefore, legally we wouldn’t tell you that after drinking this, eugene from kansas started using horseshoes as a thighmaster or that this drink gave agnes from delaware enough strength to bench press llamas. Heck, we can’t even tell you this drink give you the power to do a thousand pinkie push-ups… just ask mike in queens.
legally, we can’t say stuff like that—cause that would be wrong, you know?
vitamins + water = all you need
DEFENSE : raspberry-apple (c+zinc)
if you’ve had to use sick days because you’ve actually been sick then you’re seriously missing out my friends. see, the trick is to stay healthy and use sick days to just, um, not go in, and the combinations of zinc and fortifying vitamins can help out with that and keep you healthy as a horse. So drink up.
remember, don’t overdo it on the coughing and sniffling (big rookie mistake). Just stick with the ever elusive “24-hour bug.” the symptoms are vague and people will actually encourage you to stay home.
ENERGY: tropical citrcus (b+guarana)
in soccer (excuse us mexico, spain, and italy, we mean “futbol”), there isn’t a more exciting moment than when the announcer screams “gooooooooooal” (yelling “ooooffffsiddde” never quite caught on).
with that said, we added b vitamins and guarana to give you an extra kick (pun intended), so now when you’re watching soccer, playing soccer, coaching soccer, driving kids to soccer or doing anything that starts with “socc” and ends with “er,” you too can have the energy or a raving lunatic to yell “gooooooooooal.”
If there was ever an award for Best Copy on Packaging, I'd give it to Glaceau's vitaminwater.I was standing in line at Krispy Kreme when I saw these multi-colored bottles. I picked up one, read the first line and was hooked. I stood there for a good five minutes, read all the copy on the all the bottles, and laughed at every punch line. The people behind me didn't seem all that amused.
Anyway, here are the ones that I liked.
You can read the rest at: http://vitaminwater.com/
ESSENTIAL: orange-orange (c+calcium)
ah, orange juice commercials. funny stuff, mom cheerily prepares some huge breakfast while the rest of her family sleeps. sure, this could happen, but every morning? please. maybe if mom were heavily medicated, in which case, we wouldn’t condone operating a stove or any electrical appliance.
for those of us who don’t live in an orange juice commercials, there’s still a way to get your morning nutrition. this product has calcium and lots of vitamin c, so you can get your day started right, minus the whole stepford mom thing.
vitamins + water = all you need
For best results, stick it in the fridge.
REVIVE: fruit punch (b+potassium)
if you woke up tired, you probably need more sleep. if you woke up drooling at your desk, you probably need a new job. if you woke up with a headache, on a ferris wheel at the idaho state fair, wearing a toga, you probably need answers, not to mentioned this product.
it’s got potassium and b vitamins to help you recover and feel refreshed – kinda like in those old irish spring soap commercials.
and if you’re like our boss, mike, and woke up married to an elvis impersonator, you probably need a lawyer.
POWER-C: dragonfruit (c+taurine)
legally, we are prohibited from making exaggerated claimed about the potency of the nutrients in this bottle. therefore, legally we wouldn’t tell you that after drinking this, eugene from kansas started using horseshoes as a thighmaster or that this drink gave agnes from delaware enough strength to bench press llamas. Heck, we can’t even tell you this drink give you the power to do a thousand pinkie push-ups… just ask mike in queens.
legally, we can’t say stuff like that—cause that would be wrong, you know?
vitamins + water = all you need
DEFENSE : raspberry-apple (c+zinc)
if you’ve had to use sick days because you’ve actually been sick then you’re seriously missing out my friends. see, the trick is to stay healthy and use sick days to just, um, not go in, and the combinations of zinc and fortifying vitamins can help out with that and keep you healthy as a horse. So drink up.
remember, don’t overdo it on the coughing and sniffling (big rookie mistake). Just stick with the ever elusive “24-hour bug.” the symptoms are vague and people will actually encourage you to stay home.
ENERGY: tropical citrcus (b+guarana)
in soccer (excuse us mexico, spain, and italy, we mean “futbol”), there isn’t a more exciting moment than when the announcer screams “gooooooooooal” (yelling “ooooffffsiddde” never quite caught on).
with that said, we added b vitamins and guarana to give you an extra kick (pun intended), so now when you’re watching soccer, playing soccer, coaching soccer, driving kids to soccer or doing anything that starts with “socc” and ends with “er,” you too can have the energy or a raving lunatic to yell “gooooooooooal.”
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