fondling, pinching, stroking the iPad

"Apple never holds focus groups. It doesn't ask people what they want; it tells them what they're going to want next." -- Lev Grossman

"...I discovered that one doesn't relate to it [the iPad] as a "tool"; the experience is closer to one's relationship with a person or an animal. I know how weird that sounds. But consider for a moment. We are human beings; our first responses to anything are dominated not by calculations but by feelings. What [Jonathan Ive] and his team understand is that if you have an object in your pocket or hand for hours every day, then your relationship with it is profound, human and emotional. Apple's success has been founded on consumer products that address this side of us: their products make users smile as they reach forward to manipulate, touch, fondle, slide, tweak, pinch, prod and stroke." --Stephen Fry

Quotes from:
How Apple Does It By Lev Grossman
http://www.time.com/time/magazine/article/0,9171,1118384,00.html

The iPad Launch: Can Steve Jobs Do It Again? By Stephen Fry
http://www.time.com/time/business/article/0,8599,1976935,00.html

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