From the day we're born, we're searching.
Often we're not sure what for.
But something calls us onwards.
Something makes us wonder.
Something makes us believe that we'll find an answer.
You might say that life itself is a search.
So, whatever you do, don't stop searching and don't hold back.
Jeep Australia launches a new campaign for the highly-awarded Jeep Grand Cherokee, via Melbourne agency CumminsRoss.The campaign continues the brand's mantra of 'Don't Hold Back' through an illustration of humanity's incurable determination to never stop searching; an insight counterpointed with the Grand Cherokee's positioning as 'The Ultimate Search Engine'. Shot in Melbourne, Chile, Patagonia and Argentina by renowned director/DOP Germain McMicking, and conceived by creative team Ed Howley and Toby Cummings, the commercials were recently premiered as two 60 second and two 30 second spots, with a stirring soundtrack composed by recent TropScore winner, Ben Allen. http://www.bestadsontv.com/ad/43889/Jeep-Traveller