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Brandie Tan joins Lowe Malaysia as ECD

Adobo Magazine,  FEBRUARY 6, 2012

Multiple award-wining Filipino creative director joins Lowe Malaysia as executive creative director.
Managing director Khairudin Rahim confirmed the appointment today. Tan will start in his new role on February 15.
Considered as one of the Philippines' top creatives, Tan has a collection of metals under his belt from Cannes, Clio, D&AD, The One Show, Spikes 

Asia, London International, Asian AdFest, AWARD Awards, DMA Echo, Digital Media Awards, Caples, the Asian Marketing Effectiveness Awards, the local Araw Awards and the Philippine Creative Guild Kidlat Awards, across all media, covering TV, print, radio, direct marketing, digital, outdoor and integrated.
Tan joins Lowe Malaysia after a stint at BBDO Guerrero as executive creative director, prior to which he was Lowe Vietnam's joint-ECD.

In his role as Lowe Malaysia ECD, he will be tasked with driving a multi-disciplined approach for a truly integrated creative product.

"I've often worked on materials for Malaysia at a regional level. Now I'm excited to be working from within the country. Khairudin's experience and guidance, along with the Lowe Asia-Pacific network, will make it a fun new challenge," says Tan confirming his move.

Tan  has led business-building integrated campaigns for numerous clients including Johnson & Johnson, FedEx, Unilever, Procter & Gamble, Bayer, Visa, Ford, Adidas, Nestle, Pepsi, Pizza Hut, Bayan Telecommunications and Pfizer.

“Brandie joins us at a very opportune time in the evolution of Lowe in Malaysia. Last year, we marked our 50th anniversary in Malaysia, with a series of new clients like F&N Dairies, PlayTV Asia and a private university, plus new assignments from long-standing clients like Etiqa,
Walls, IKEA and Unilever," says Rahim.

“It's great to see Filipino creative talent getting the recognition it deserves. And we wish him every success in his new role," BBDO Guerrero's chief creative officer David Guerrero said on Tan's move.
“It is sad to lose a genuine talent, like Brandie, who has been part of the fabric for so long here. However, we are genuinely proud that not only other networks but other countries feel that they would like to borrow the talent from BBDO Guerrero. We wish him every success; he deserves it," says Tony Harris, CEO of BBDO Guerrero.

“Our focus, as always, will be about building powerful ideas that put our clients’ brand into the heart of popular culture, on and off line.  We have been looking far and wide for someone who will not just help us deliver that, but be a strong and inspiring leader to the agency. Brandie is well worth the wait.  Not only does he have a cupboard full of awards, he also shares our effectiveness mantra and is driven by great integration," says Rahim.


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