Ako si Lolo Mario.
At sa isandaang taong ng buhay ko, naging
maswerte ako.
Maswerte na ipanganak, tulad mo. Na
mabigyan ng mga kaibigan at pamilya. Na mabuhay ng maligaya hanggang sa araw na
ito.
Ipinanganak ka sa panahon ng maraming
pagsubok. Napaka-laki ng mundo. Napaka-daling maligaw ang landas mo.
Bilang gabay, simple lang ang payo.
Hanapin mo kung ano’ng magpapasaya sa’yo.
Napaka bilis ng panahon. Huwag mong
sasayangin sa mga walang kabuluhang bagay. At gaano man kalayo ang marating,
huwag mong kakalimutan kung saan ka nanggaling.
Sa haba ng buhay ko, nagpapasalamat ako sa
bawat sandali na nakasama ang mga kaibigan at pamilya. Ngayon ko nakikita na
hindi sapat ang isandaang taon –- kung nasa piling nila.
Ang mga kaibigan at pamilya mo ang
magpapakita kung paano.
ENGLISH TRANSLATION
My name is Lolo Mario.
And in my 100 years of life. I have been
very lucky.
Lucky to have been born, just like you. To
be blessed with friends and family. To have lived a life filled with happiness
till this very.
You have been born in challenging times.
The world is a big place. Getting lost seems so easy.
To guide you, my advice is simple.
Go find what makes you happy.
Time flies by so quickly. Don’t waste it
on nonsense. And no matter where you end up, never forget where you came from.
Looking back at all my years, what I am
grateful for are all the moments shared with my friends and family. Now I can
see that a hundred years is not nearly enough time if a can spend it with them.
Happiness is your
birthright.
Your friends and
family will help you find it.
Adobo
Magazine features SECRETS TO HAPPINESS
A month after its highly viral and
emotional “Where Will Happiness Strike Next”, Coca-Cola once again tugged at
the heartstrings of Filipinos with its “100-Year-Old Man Shares Secret to
Happiness.” The spot launched January 6 on national television and YouTube.
The ad
features Lolo (grandfather) Mario and his special trip to visit his new-born
great granddaughter. Through his journey, he narrates how fortunate he is to
have been born, have friends and family, and be able to live happily through
the years. “Napakalaki ng mundo (The world is a big place),” Lolo Mario tells
viewers, “napakadaling maligaw ang landas mo (it's so easy to get lost).”
Finding the things that make you happy will help guide your way, he adds. A
Coca-Cola billboard can be seen through the window of Lolo Mario's cab on his
way to the hospital.
As his
journey closes with his homecoming in his native province, he is welcomed by
his friends and family, and they share a drink – a toast to happiness, friends,
and family. A hundred years is not enough, he says, to spend with loved ones.
“Ipinanganak ka para maging maligaya (happiness is your birthright),” Lolo
Mario concludes. The video ends with a message of thanks from Coca-Cola for
“100 years of happiness.”
The video
has been shared and “liked” across blogs and social networking sites over the
weekend, and has been viewed more than 100,000 times through Coca-Cola's
official YouTube channel as of this posting.
But the
campaign also attracted a fair share of wits. A few social media users pointed
out that drinking sodas often will most assuredly not let a person live for a
century. But the theme of finding happiness, through and together with friends
and family, has been picked up and shared by a significant majority of viewers.
CLIENT:
Coca-Cola Export Corporation
ADVERTISING
AGENCY: McCann Worldgroup
Creatives:
Peter Acuna, Ben Deluyas, Mervin Ignacio, Chan Dela Calzada, Che Laureano, Flem
Anonuevo
Accounts:
Berns Chincuanco, Judy Buenviaje, Jen Santos
Planning:
Gino Borromeo, Gen Cruz
PRODUCTION
Director:
Stephen Ngo/Film Pabrika
Producers:
Chona Bustamante, Cris Dy-Liacco
Caster:
Russell Corcuera
Scoring:
Allan Feliciano/Loud Box
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