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Adobo interviews Donald Lim

Donald Lim, Managing Director of MRM Worldwide on convincing clients to go digital  ... [we need to] make digital simple for the brand managers, for the marketing directors. Digital marketing should not be digital… when it is presented to the top management. When they report to theirs bosses, it has to boil down to business results.  You have to remember that digital marketing is just one of the rules of marketing, and in the end it will always be about business results. How will digital marketing drive business growth, increase sales and awareness? In the end it’s about marketing metrics, not about page views, or the number of unique visitors... What’s important is, after doing all these, are we making a significant impact on the brand and I think any brand manager or any agency that can do that will be very successful. SOURCE: http://www.adobomagazine.com/global/module.php?LM=news.level1&id=1320199504...

When you hear that I have died, think of this

When you hear that I have died, think of this by Gabrielle Bouliane Think of cool night breezes while you walk to meet your friends for a beer on a Thursday. Think of waking up in flannel sheets on a snowy morning and kissing someone you love. Think of hung-over diner breakfasts and the best cup of coffee in the world. Think of the sound of tires on seamed highways while you travel, think of French kissing and leather jackets and push-up bras and bourbon, think of the joy of hard work with friends. Then think of me. Not sad, not the melancholy solitude of empty skies, but the full days and crowded bars and signed contracts, a smile too big for my face, remember I said I stay busy enough to fit three lives into one. When you hear that I have died, know that I want laughter, and dancing, real dancing, to music that makes you move without thinking, you’re wearing boots and jeans and a great t-shirt and wondering if the girl at the edge thinks you’re cute. And...

Zombies vs FedEx

Credits Agency: BBDO Guerrero, Makati City, The Philippines  Chief Creative Officer: David Guerrero  Executive Creative Director: Brandie Tan  Creative team: Joe Dy, Meggy De Guzman, Rizza Garcia  Agency producer: Jing Abellera Account supervisor: Katy Parr (Bbdo Hong Kong).  Director: Tim Bullock via Prodigy Films, Sydney  Producer: Serena Paull  Director of photography: Geoffrey Hall Editor Adam Wills  Sound designed at Song Zu by Simon Kane.  Music was produced at Sound Planet by Damian De Boos-Smith.

Animals Who Tell Stories

I am a man, and men are animals who tell stories. This is a gift from God, who spoke our species into being, but left the end of our story untold. That mystery is troubling to us. How could it be otherwise? Without the final part, we think, how are we to make sense of all that went before; which is to say, our lives?  So we make stories of our own, in fevered and envious imitation of our Maker, hoping that we’ll tell, by chance, what God left untold. And finishing our tale, come to understand why we were born.  Clive Barker “Sacrament”

heart strings and word balloons

Story by Budjette and Wella Script by Budjette Pictures by http://www.cherryblocks.com/ Word Balloons by Argem, Rina, Neil, Maki Wedding Creative Director: Maki Maquiling Make-up by Jen Delica Special Thanks Maricel, Alex, and Amy for letting us shoot in Harrison Communications Rhea and JC for letting us shoot in Fully Booked Angelo and Tina for letting us shoot in Saguijo

whether it's about space exploration or just getting out of bed everyday

Joshua Tree Under the Milky Way from Henry Jun Wah Lee on Vimeo . "If you can't take a little bloody nose, maybe you had better go back home and crawl under your bed. It's not safe out here. It's wondrous, with treasures to satiate desires both subtle and gross. But it's not for the timid." Q (John de Lancie) Star Trek: The Next Generation episode "Q Who?" written by Maurice Hurley from an email I got from Mark, a long time ago, from galaxy far, far, away (yeah, yeah, I know I'm mixing up shows, ok?)

eat. learn. move.

EAT from Rick Mereki on Vimeo . LEARN from Rick Mereki on Vimeo . MOVE from Rick Mereki on Vimeo . 3 guys, 44 days, 11 countries, 18 flights, 38 thousand miles, an exploding volcano, 2 cameras and almost a terabyte of footage... all to turn 3 ambitious linear concepts based on movement, learning and food ....into 3 beautiful and hopefully compelling short films..... = a trip of a lifetime. move, eat, learn Rick Mereki : Director, producer, additional camera and editing Tim White : DOP, producer, primary editing, sound Andrew Lees : Actor, mover, groover These films were commissioned by STA Australia: youtube.com/​watch?v=-BrDlrytgm8 All Music composed and performed by Kelsey James (kelseyanne.james@gmail.com) Music Recorded and mixed by Jake Phillips Colour Grade : Edel Rafferty and Roslyn Di Sisto Online Edit : Peter Mirecki Assistance in titles and production design : Lee Gingold, Jason Milden, Rohan Newman

The Man Without a Facebook

Of course, this spoof would be funnier if you remember the original movie :-)

where originality comes from

"Everyone in the world has a unique experience, everyone has one set of eyes in the entire history of life on earth and the universe and that's where the originality comes from, by telling the truth of what they see, and a lack of originality comes from not telling the truth and trying to be like someone else." -- Grant Morrison

my Twitter profile infographic

Coca-Cola/WWF Plant Billboard Fights Air Pollution

PRESS RELEASE: Coca-Cola Philippines and the World Wide Fund for Nature (WWF-Philippines) unveiled last 23 June the very first plant billboard in the country - an iconic structure to represent the long-standing partnership between the two organizations to make a positive difference for the environment. The billboard now crowns the Adriano Building, between Buendia and Kalayaan Avenues in Makati City. The 60 x 60 ft. plant billboard, located along Northbound EDSA-Forbes, utilizes a thriving species of Fukien tea plant, which absorbs air pollutants. According to botanist Anthony Gao, each plant can absorb up to 13 pounds of carbon dioxide in a year, on the average. “This billboard helps alleviate air pollution within its proximate areas as it can absorb a total of 46,800 pounds of carbon dioxide from the atmosphere, on estimate.” Gao says. (Let me just proudly share that this billboard was conceptualized by Coca-Cola's agency McCann Worldgroup Philippines.) OTHERS SITES THAT H...

Our Vows, Our Oath

WELLA: 6 years ago, it was difficult to think we would end up here since we absolutely hated working with each other. Since we got together, I’ve learned a lot. You’ve introduced me to new things, you inspired me to rediscover drawing and learn painting, you made me start reading, you made me want to stay awake throughout a movie and made me eat more. But more importantly, you gave me a different perspective on life and love. I’d like you to know that because of you, I have learned to love unconditionally. I LOVE YOU FOREVER. Today, these words that we always say to each other will be even more meaningful because this day marks the start of our forever. I promise to laugh with you when times are good and to just be there and hold your hand when they are bad. I promise to take care of you even when we’re old and grey. And most of all, I promise to continue being your friend and to love you even more for the rest of our lives. BUDJETTE:  Wella, my love, my life, my story Writ...

an email from Mike Carey about TRESE

Last October, while I was in the UK, aside from getting to meet Alan Moore , I also got to meet Mike Carey, writer of THE UNWRITTEN , and Vertigo editor Pornsak Pichetshote. They were attending the British International Comics Show and they were in the audience of Yuko Shimizu 's talk, the cover artist of THE UNWRITTEN. After the talk, I tried to find the best opportunity to introduce myself to them. But a lot of other people were talking to them and I didn't want to be rude and just butt in their conversation. I finally saw my chance when they broke away from the crowd and went into the men's room. (No! I did not follow them in there!) I waited for them to come out and quickly blocked their way and blurted out: Hi!I'mBudjetteTanfromthePhilippines!AndIjustwantedtogiveYOUacopyofmycomicbookTRESE!ThankYOU! I gave them copies of TRESE and said thanks again. As soon as I walked away, other people came up to them greet them and talk to them. I looked back and saw tha...

babbling about Trese

Last Monday, despite having a bad cold and cough that made me sound like a muppet, I got on Skype and chatted with John Amor and Migs Santos of TRES KOMIKEROS about how Trese started, how Trese was inspired by my favorite TV shows and how it was actually based on a rejected story I pitched to Marvel, and about how I got rejected by DC Comics and Atlas Komiks, and about how I really, really hate horror movies. So, if you'd like to hear me babble for an hour and overshare details of my life, download the episode at: http://treskomikeros.wordpress.com/2011/06/01/tk-73-budjette-tan/ Here's the blurb from their blog: In this episode of Tres Komikeros, John and Migs are joined by National Book Award Winner, Budjette Tan. Join us as he talks about the inspiration and research behind his hit noir-horror graphic novel, Trese. In this hour-long interview, we shed light on strange and amusing factoids such as Budjette’s writing process, his “technique” for writing action sequences,...

Lessons from Talking Funny

TALKING FUNNY (HBO) Comedy's biggest names — Jerry Seinfeld, Chris Rock, Ricky Gervais, and Louis CK — sit down for a revealing (and hilarious) chat on this HBO special. The four stand-up legends get serious about comedy, discussing how they first got into the business, the merits of on-stage profanity, and the science behind getting a laugh. 1 http://youtu.be/_V4q-zb2iI4 2 http://youtu.be/W_L5mYlxlXE 3 http://youtu.be/Xc6WbrOoe8I 4 http://youtu.be/LfwZSFsnm9c I first read about this show HBO show TALKING FUNNY from this article: Seven Things Designers Can Learn from Stand Up Comics by Michael Bierut. You can go directly and read the article by clicking the link above or you can watch the show first and then come back to read the article. As Bierut said in his article, he didn't really intend to find any designer-related-lessons from watching the show, but he ended up finding these seven: 1. It's all about the basics. 2. Once you've mastered...

Read Forever

NOOK Color "Read Forever™" Anthem http://youtu.be/xVFqiiRrpdw READ FOREVER Til all the books I read are read and all the pens are put down and everything there is to learn is learned Til tears are no longer shed and the ziggers have all zigged and the irony is all ironed out Til the heroes retire and the monsters return to their dens and all the plots are wrapped up Til there are no more twists and turns No more guns in drawers No more shaggy dogs Til rhymes stop rhyming and pots stop boiling and everyone is happy and there’s nothing more say Til that day By hook or by crook By book or by nook I will read CREDITS FROM : http://adsoftheworld.com/media/tv/barnes_noble_read_forever_anthem Advertising Agency: Mullen, Boston, USA Chief Creative Officer: Mark Wenneker Group Creative Director / Copywriter: Dave Weist Group Creative Director / Art Director: Tim Vaccarino Copywriter: Tim Hanrahan Executive Director of Integrated Production: Liza Near Executive Pro...

State of Internet and Mobile Commerce Market Growth in the Philippines 2010

Donald Lim, managing director of MRM Worldwide shared the latest e-commerce data comparing market developments from 2009 to 2010 at the DigitalFilipino E-Commerce Summit 2010. Despite growth being flat in this period, Donald shows optimism for 2011 while encouraging market players to address the issue of trust. ORIGINALLY POSTED IN THE BLOG OF JANETTE TORAL http://e-commercephilippines.com/state-of-internet-and-mobile-commerce-market-growth-in-the-philippines-2010.html Picture from Norelyn T. Babiera's Facebook Page .

who make our souls blossom

Let us be grateful  to people who make us happy;  they are the charming gardeners  who make our souls blossom. --Marcel Proust

MRM is Philippines’ Google AdWords Elite Team

MRM Elite Team (From L to R): Amiel Uy, Tonico Maningat, Jim Guzman, Mabie Encarnacion, Rachel Chua, Debbie Bereber, Nicole Sy, Pat Cortes, Mae Uy and Mattel Soliven MRM Philippines, the digital relationship marketing discipline of McCann Worldgroup, now holds the most number of individually certified Google AdWords professionals in the country. This was after 10 out of the 15 team members passed the Fundamentals and advanced-level exams covering search, display, reporting, and analysis. As individually qualified AdWords Professionals, members of the MRM accounts and production team are now equipped with specialized knowledge in Google Advertising. AdWords ads are placed in Google partner sites and display networks, widening the scope of MRM clients’ ad placement in relevant sites online. Managing Director Donald Lim says, “The Google Adwords Certification solidifies MRM Manila’s authority in the digital marketing arena by ensuring that we are capable and knowledgable in ...

Nescafe BANGON NA TVCs 2010