Skip to main content

MRM is Philippines’ Google AdWords Elite Team



MRM Elite Team (From L to R): Amiel Uy, Tonico Maningat, Jim Guzman, Mabie Encarnacion,
Rachel Chua, Debbie Bereber, Nicole Sy, Pat Cortes, Mae Uy and Mattel Soliven

MRM Philippines, the digital relationship marketing discipline of McCann Worldgroup, now holds the most number of individually certified Google AdWords professionals in the country. This was after 10 out of the 15 team members passed the Fundamentals and advanced-level exams covering search, display, reporting, and analysis.


As individually qualified AdWords Professionals, members of the MRM accounts and production team are now equipped with specialized knowledge in Google Advertising. AdWords ads are placed in Google partner sites and display networks, widening the scope of MRM clients’ ad placement in relevant sites online.


Managing Director Donald Lim says, “The Google Adwords Certification solidifies MRM Manila’s authority in the digital marketing arena by ensuring that we are capable and knowledgable in managing the digital marketing projects of our clients. It validates our position in being able to deliver end-to-end digital marketing solutions effectively and efficiently. Our team delivers best in class digital projects not only because we know marketing, but also because we know how to play in digital, as evidenced by certifications like these.”

As Featured in Adobo Magazine
http://www.adobomagazine.com/global/module.php?LM=news.level1&id=1303700316136
Labels:

Comments

Post a Comment

Popular posts from this blog

Couple of weeks ago, Ms. Diyco featured another campaign made by the creatives here at Harrison Communications. Here's her review about the Neozep "Neozerye" TV campaign: Romancing the mighty colds cure ADS AND ENDS, Nanette A Franco-Diyco BUSINESS WORLD Vol. XX, No. 139, Friday-Saturday, February 9-10, 2007 http://www.bworldonline.com/Weekender020907/main.php?id=marketing_diyco The four television commercials that serialize the life of pretty housemaid Luwalhati, culminating in a storybook wedding to her once-upon-a-time señorito from the imposing mansion belong to an ad campaign awards class all its own. There have been other spoofs of soap operas selling other brand categories in the past. But for several reasons put together, the Neozep series of commercials that began with honest-to-goodness ad teasers that looked and sounded like teasers for true-blue soap operas proved ultra entertaining and more importantly, "reinforced Neozep’s leadership and further s...
Read more

Will you Play it Safe in 2025?

One of my favorite songs which I learned about early this year. Our boss at the agency played this at one of our town hall meetings. It's reminder to all creators that we will always be told to "stick to safe ideas" (which is fine, if you just want to get the work done and go home) but there will always be this other voice at the back of your head that will ask, "Maybe there's another way to do this? Maybe there's a better way to tell this story? Maybe you can tell if from a different point of view and make this old story feel like new? Maybe you can spend a few more minutes working on it? How about it? Let's give it a try? Another hour trying to re-write? Let's give it a go!" What I love about this song is how the lyrics take on the conservative point-of-view and how the visuals show us the exact opposite. One of my favorite bits of this song is this part, where the lyrics starts to give you a "list of commands", like it's a list o...
Post a Comment
Read more
The Flag Bearer I have always found it curious that in Philippine pop culture, there has never been a popular flag-bearing character. In United States, the obvious example would be Captain America; followed by Wonder Woman (with her red, white, blue and star-spangled outfit) and of course, Superman (whose costume follows the color motif of the American flag). They became symbols for the American people during World War II. In the days after 9/11, more New Yorkers were seen wearing their Superman and Captain America t-shirts. If we take a look at other countries, they didn’t seem to see the need to create such a character. Even when Marvel created characters like The Guardian (a Canadian super-hero) and Union Jack (a British super-hero), they didn’t seem to develop a big enough following and have comic book titles that reached the 100th issue or spin-off to become a TV or cartoon show. Here in the Philippines, popular characters like Darna and Panday are not “flag bearers”. I guess, ...
10 comments
Read more