Donald Lim, Managing Director of MRM Worldwide on convincing clients to go digital
... [we need to] make digital simple for the brand managers, for the marketing directors. Digital marketing should not be digital… when it is presented to the top management. When they report to theirs bosses, it has to boil down to business results.
You have to remember that digital marketing is just one of the rules of marketing, and in the end it will always be about business results.
How will digital marketing drive business growth, increase sales and awareness?
In the end it’s about marketing metrics, not about page views, or the number of unique visitors...
What’s important is, after doing all these, are we making a significant impact on the brand and I think any brand manager or any agency that can do that will be very successful.