Thursday, June 30, 2011
Coca-Cola/WWF Plant Billboard Fights Air Pollution
PRESS RELEASE: Coca-Cola Philippines and the World Wide Fund for Nature (WWF-Philippines) unveiled last 23 June the very first plant billboard in the country - an iconic structure to represent the long-standing partnership between the two organizations to make a positive difference for the environment. The billboard now crowns the Adriano Building, between Buendia and Kalayaan Avenues in Makati City.
The 60 x 60 ft. plant billboard, located along Northbound EDSA-Forbes, utilizes a thriving species of Fukien tea plant, which absorbs air pollutants. According to botanist Anthony Gao, each plant can absorb up to 13 pounds of carbon dioxide in a year, on the average. “This billboard helps alleviate air pollution within its proximate areas as it can absorb a total of 46,800 pounds of carbon dioxide from the atmosphere, on estimate.” Gao says.
(Let me just proudly share that this billboard was conceptualized by Coca-Cola's agency McCann Worldgroup Philippines.)
OTHERS SITES THAT HAVE FEATURED THE BILLBOARD:
Coca-Cola Plant Billboard Absorbs Air Pollution
The Huffington Post
Coca-Cola Billboard Eats CO2
Coca-Cola Philippines and WWF Unveil a Billboard Made of Small Trees
Coca-Cola's Green Billboard Made of Plants That Absorb Air Pollution
Philippines’ First Environmentally Beneficial Billboard Launched
Coca-Cola and WWF Unite to Unveil Country's 1st Plant Billboard
Country's 1st plant billboard launched
By Rhodina Villanueva (The Philippine Star)