Thursday, June 30, 2011

Coca-Cola/WWF Plant Billboard Fights Air Pollution


PRESS RELEASE: Coca-Cola Philippines and the World Wide Fund for Nature (WWF-Philippines) unveiled last 23 June the very first plant billboard in the country - an iconic structure to represent the long-standing partnership between the two organizations to make a positive difference for the environment. The billboard now crowns the Adriano Building, between Buendia and Kalayaan Avenues in Makati City.

The 60 x 60 ft. plant billboard, located along Northbound EDSA-Forbes, utilizes a thriving species of Fukien tea plant, which absorbs air pollutants. According to botanist Anthony Gao, each plant can absorb up to 13 pounds of carbon dioxide in a year, on the average. “This billboard helps alleviate air pollution within its proximate areas as it can absorb a total of 46,800 pounds of carbon dioxide from the atmosphere, on estimate.” Gao says.

(Let me just proudly share that this billboard was conceptualized by Coca-Cola's agency McCann Worldgroup Philippines.)

OTHERS SITES THAT HAVE FEATURED THE BILLBOARD:

Coca-Cola Plant Billboard Absorbs Air Pollution
The Huffington Post
http://www.huffingtonpost.com/2011/06/28/coca-cola-plant-billboard_n_886192.html

Coca-Cola Billboard Eats CO2
http://www.takepart.com/news/2011/06/28/coca-cola-billboard-eats-co2

Coca-Cola Philippines and WWF Unveil a Billboard Made of Small Trees
http://popsop.com/47156

Coca-Cola's Green Billboard Made of Plants That Absorb Air Pollution
http://www.adweek.com/adfreak/coca-colas-green-billboard-made-plants-absorb-air-pollution-132966

Philippines’ First Environmentally Beneficial Billboard Launched
http://www.psfk.com/2011/06/philippines-first-environmentally-beneficial-billboard-launched.html

Coca-Cola and WWF Unite to Unveil Country's 1st Plant Billboard
http://www.wwf.org.ph/index.php/news/newsroom/275-coca-cola-and-wwf-unite-to-unveil-countrys-1st-plant-billboard-

Country's 1st plant billboard launched
By Rhodina Villanueva (The Philippine Star)
http://www.philstar.com/Article.aspx?articleId=699312&publicationSubCategoryId=68

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